Marketing Cloud: Campaign Manager

Profile

Description

You will be responsible for owning the delivery of marketing campaigns and at times support the creation of new marketing journeys - via Salesforce Marketing Cloud. You will work as a part of a cross functional team and guide communications from requirements gathering to market launch as well as report on outcomes. You will need to understand or be willing to learn and advance our use of the AI capabilities using AI features in Salesforce Marketing Cloud. In order to be successful in this position, you will need to effectively manage competing (at times conflicting) priorities and be comfortable with general instructions on new assignments. You will also need or be able to quickly develop an understanding of how group health insurance works - including an understanding of the roles which agents, brokers, consultants and employers play in the commercial health insurance space.

Responsibilities

Key Responsibilities

Be a primary point of contact for marketing, sales, and operations to support campaign delivery

Manage the collection of campaign requirements from business partners

Lead the campaign build process with developers from kick-off to campaign launch

Enhance speed to market by partnering with design to create reusable campaign templates

Work with the reporting team to develop dashboards that meet business partner needs

Support and at times lead the creation of marketing journeys that pioneer new communications

Lead the business use of Marketing Cloud's artificial intelligence features to improve campaign outcomes and lift overall communications engagement

Minimum qualifications

Bachelor's degree in business, marketing or related field

4 years of relevant professional experience

1 years of experience leading marketing campaigns and/or using marketing tools

Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M

Preferred qualifications

Health insurance experience

Deep-sense and curiosity of marketing, technology, health insurance, and analytics

Experience with marketing automation platforms; certifications a plus

Knowledge of and experience in deploying digital products in an agile framework

Deep-sense and curiosity of marketing, technology, health insurance, and analytics

Track record of working independently to drive projects to completion in a matrixed environment

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com