Global Campaign Leader

Profile

133418BR

Job Title:

Global Campaign Leader

No. of Positions:

1

Job Description:

Where you fit in

Shell is one of the most valuable brands in the world and within our B2B part of the business, Shell Lubricants is in the top 20 of brands. At Shell Lubricants, we see our combined skills and expertise of our people with the technical capability of Shell’s extensive resources bought to bear on a customer’s business that makes a telling difference. It’s the benefit and differentiation we bring to our customers to enable them to achieve their ambitions, no matter how big or small. The range of customers that we serve is tremendous and includes industries like agriculture and mining. We therefore literally enable people who feed and build the world.

What’s the role?

The Global Campaign Leader will deliver tangible business results working with relevant global and local teams to develop long-range, multi-channel, multi-activity integrated campaigns that directly link strategic initiatives to sales pipelines and business outcomes. This includes seeding, creating & nurturing demand that is well-connected to sales enablement efforts with content & tools developed by portfolio marketing. When deals stall, this role helps sales to accelerate or re-start conversion discussions with well-placed, well-timed, well-messaged activities working closely with local marketing. Finally, the role also engages customers to drive renewal and advocacy as part of on-going selling & retention efforts.

Responsibilities include:

Devise B2B integrated marketing campaigns with the aim of acquiring and retaining customers

Manage the procedure, implementation, tracking & measurement of B2B marketing campaigns, Long-range campaign objectives across reputation, demand creation, sales enablement & market intelligence

Campaign leadership including strategy & execution working closely with global sector marketing, product marketing & local marketing/sales teams

Working with other teams, to ensure campaign theme development and messaging is sound and well-integrated with overall program planning & campaign management

Own pipeline generation and acceleration focused multi-channel campaigns, as well as reporting and KPIs for each assigned campaign

Use data to identify new opportunities (multi-channel campaigns, vertical content, product content) to propel marketing and sales performance. Propose new ideas to improve marketing/campaign impact & effectiveness

Auto req ID:

133418BR

Skillpool:

Commercial Business to Business (B2B)

Country of Work Location:

United States

Employment Type:

Full Time

Company Description:

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in the exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals. As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity, and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork, and professionalism, as well as pride in what we do and how we conduct business. Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…

We’re creating a space where people with disabilities can excel through the transparent recruitment processes, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply and we’ll take it from there.

We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

We consider ourselves a flexible employer and want to support you in finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

Disclaimer:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell participates in E-Verify.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws.

Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability.

Work Location:

Houston - EP Center Americas

Requirements:

What we need from you

Bachelor’s degree holder or equivalent

Proven experience in defining multi-channel marketing strategies and execution plans aligned to B2B products & verticals

Ability to manage multiple campaigns & work assignments with a variety of internal components and requirements

Ability to accomplish projects with little supervision – self-starter

Innovate, bring new ideas and provide fresh perspectives on current campaigns/processes

Ability to identify data-driven opportunities to generate, accelerate & close pipeline

Very detail-oriented and deeply organized

Excellent interpersonal skills both in person and virtually, both good communicator and good stakeholder manager across multiple levels of complexity

Due to global coverage, this role may be based in Europe, the US or APAC depending on the location of the identified candidate. The ideal candidate would, however, be close to any of our major Lubricants hubs, for instance, London or Hamburg (EU), Houston (US) or Shanghai or Singapore (APAC).

City, State (if applicable):

Houston, London, Hamburg, Singapore or Shanghai

Company info

Shell .
Website : https://www.shell.com