The Sr Manager Marketing Operations will play a key hands-on technical and tactical role within the greater Digital Marketing Operations team and be a trusted resource for everything marketing automation.

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The Sr Manager, Marketing Operations will play a key, hands-on technical and tactical role within the greater Digital Marketing Operations team and be a trusted resource for everything marketing automation.
This is an individual contributor role reporting to the VP Digital Marketing Operations.
Job Description
Responsible for our Marketo automation engine, as well as all system integrations with Marketo such as Salesforce, Drift, Gainsight, etc
Project manage, set up, execute and monitor web forms, programs, and campaigns in Marketo
Implement, measure, report on and optimize the performance and effectiveness of marketing programs and campaigns
Continuously strive for improvement, such as conducting A/B tests and experiments that lead to better performance
Ensure marketing campaign information is accurate
Ensure result visibility with the extended Digital Marketing Operations team
Ensuring compliance (including GDPR, CASL, CCPA), legal and security requirements
Building and optimizing lead scoring, lead life cycle, acquisition and engagement processes, ABM initiatives
Data management & data hygiene: Optimizing the data practices to enable segmentation, targeting, and personalization
Drive marketing automation best practices including mobile and Web optimization
Work with sales operations to ensure marketing and sales data are syncing between Marketo and salesforce.com; includes field mapping between systems
Responsible for making sure emails are being delivered reliably. includes setting up processes to ensure invalid emails are cleansed from the system and suppressed in email sends
Defines how leads are created, tagged, appended/categorized, where they are routed, and who takes action. The Marketo administrator will be instrumental in planning and designing the lead management flow, be responsible for operationalizing it within Marketo and the CRM and fine-tuning the process over time.
Responsible for developing and implementing strategies and processes to ensure that accurate and complete data enter the marketing database(s).
Responsible for building processes and/or integrations to get the right data into the right reporting hands.
Required Qualifications
Bachelors Degree and 5 years of professional experience
Marketo Certification a MUST
Expertise in Marketo and 3-5 years minimum of experience delivering online webinars, campaigns and email nurture programs for B2B/Tech companies.
Project Management of complex marketing programs
Experience with operational configuration and technical integrations in Marketo
Management of A / B Testing (multivariate analysis and progressive profiling)
Detailed understanding of digital marketing as it relates to automation
Enablement and process documentation
Strong experience with salesforce.com CRM, specifically with reporting and campaigns
Technical integration management
Highly skilled in cross-functional collaboration
Desired Characteristics
Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead programs / projects. Ability to document, plan, market, and execute programs. Established project management skills.
Ability to collaborate with a desire to understand business needs
Additional Information
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at ****global/desktop/assets/images/poster
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supplement.pdf . at ****EEO combined.pdf Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided:
No

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