Director of Demand Generation Portworx

Profile

Director of Demand Generation, Portworx
at **MEMBERS ONLY**SIGN UP NOW***.
Mountain View, CA
**MEMBERS ONLY**SIGN UP NOW***. Acquired Portworx in October 2020, Creating the Industry's Most Complete Kubernetes Data Services Platform for Cloud Native Applications.
This acquisition represents Pure’s largest to date and our deeper expansion into the fast-growing market for multi-cloud data services to support Kubernetes and containers.
Press Release - September 16, 2020
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SHOULD YOU ACCEPT THIS CHALLENGE...
Portworx, the fast growth Cloud Native Business Unit at **MEMBERS ONLY**SIGN UP NOW***. is hiring a Director of Demand Generation. Portworx enables digital transformation at Global 2000 companies such as T-Mobile, Kroger, Comcast, DreamWorks, Royal Bank of Canada, Roblox, Lufthansa, and Audi. These companies are launching transformative applications rapidly on cloud native & Kubernetes platforms in which Portworx is a market and technology leader.
This role will lead all aspects of demand generation that create qualified leads and sales opportunities across multiple channels through creative, technology-rich and global marketing programs
for the Portworx business. The Director of Demand Generation is a management role within the Portworx marketing team.
The ideal candidate
will
Develop and execute comprehensive, multi-touch integrated demand generation programs that drive and accelerate pipeline and account acquisition.
Be a creative thinker who enjoys complex problem solving, an adaptive doer who thrives on business results, and an inspiring manager who builds winning teams.
Bring a growth hack mindset, with
willingness to try and adopt new technologies,
an ability to design programs to grow lead flow with a clear understanding of opportunity and customer acquisition costs vs customer value
a data-first approach to continually measure and optimize performance and improve conversion and ROI.
Develop, execute and monitor paid search, display, content syndication, digital media, webinars, email marketing, and other programs.
Work closely with **MEMBERS ONLY**SIGN UP NOW***. global and theater marketing and partner with field teams consisting of sales development, direct sales, and partner sales.
Work with our marketing stack (e.g., Marketo, SFDC, Outreach, etc) for accurate program execution, including sourcing, attribution, nurturing, routing to sales development, understanding conversions, analyzing the results, and thus improving the program
Monitor, analyze web traffic and campaign effectiveness. Initiate development of A/B and multivariate testing of site content and design to maximize search engine results and traffic conversion.
Measure performance of the entire program and report on it.
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
5 years of demand generation marketing experience in enterprise software
Experience
developing and executing modern B2B demand gen programs in SaaS or
Freemium / Free trial go-to-market approaches
Ability to lead and participate in strategy development as well as be a hands-on operator
Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams.
Can clearly articulate ideas, frame problems and offer solutions.
Very good understanding of marketing insights derived from attribution models, customer database mining, and other sources of customer insight
BE YOU—CORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.
Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.
And because w
e understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.
PURE IS COMMITTED TO EQUALITY.
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire. If you need assistance or an accommodation due to a disability, you may contact us at
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