CRO Specialist

Profile

u003cpu003eAs the CRO Specialist, you will help increase subscriptions by recommending and building on-site tests, promotions, and personalization experiences to optimize the user experience. The CRO Specialist will assist in the prioritizing, monitoring, and reporting of ongoing optimization initiatives. They will leverage quantitative and qualitative data to recommend new features and strategies to improve customer satisfaction and drive subscriptions. Reporting to the CRO Manager, you will help streamline the CRO strategy across all Crain brand websites.u003c/pu003enu003cpu003eThis position would start as remote from home and then be based in Chicago or Detroit office once we are working in office again; could be completely remote based for the right person in one of these SIX states: IL, NY, MI, CA, OH, TX.u0026nbsp;u003c/pu003enu003cpu003eu003cbr /u003eu003cstrongu003eResponsibilitiesu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eSetup, monitor, and analyze digital A/B and multivariate tests; communicate discoveries and insights to leadership.u003c/liu003enu003cliu003eLeverage quantitative reports, heatmaps, and qualitative survey data to generate new A/B test ideas u0026amp; functionality improvements that will improve the user experience.u003c/liu003enu003cliu003eMaintain testing roadmap and prioritize tests based on projected level of impact.u003c/liu003enu003c/ulu003enu003culu003enu003cliu003eAnalyze site activities and effectively communicate insights on customer experiences, site performance, campaigns, and site behavior.u003c/liu003enu003c/ulu003enu003culu003enu003cliu003eAdhere to the testing and optimization ongoing project timeline requirements.u003c/liu003enu003cliu003eParticipate in weekly progress meetings to update stakeholders on current projects and deliverables.u003c/liu003enu003c/ulu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cstrongu003eBasic Qualificationsu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eBacheloru0027s degreeu003c/liu003enu003cliu003eMinimum 1 year of experience in website optimization and testingu003c/liu003enu003cliu003eFamiliarity with on-site testing platforms (Adobe Target, Optimizely, Piano)u003c/liu003enu003cliu003eFamiliarity with web analytics and measurement tools (Adobe Analytics, Google Analytics)u003c/liu003enu003cliu003eUnderstanding of customer experience levers that drive online engagement and conversionu003c/liu003enu003cliu003eSelf-motivated with critical attention to details and deadlinesu003c/liu003enu003cliu003eExperience with website development (HTML/CSS, JavaScript)u003c/liu003enu003c/ulu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cstrongu003ePreferencesu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eKnowledge of and experience with UX design principlesu003c/liu003enu003cliu003eExperience with heat map analysis, user testing, and other CRO technologiesu003c/liu003enu003cliu003eExperience in data visualization/reportingu003c/liu003enu003c/ulu003enu003cpu003eThis position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopener noreferreru0022u003eCrain Communicationsu003c/au003eu0026nbsp;has been at the forefront of the publishing industry for more than a century. Combining information with innovation,u0026nbsp;Crain delivers the story you canu0026rsquo;t get anywhere else.u0026nbsp;As a privately held company, we maintain a personal responsibility for elevating our work to be the best it can be. Every editor, reporter and correspondent at Crain shares the responsibility of ensuring the editorial independence and importance of our work. With an Audience First focus and uncompromising integrity, we strive to make a real impact for the individuals and industries we serve. While other media companies report the news, Crain gives it meaning. We add context to content, infuse information with insights, and initiate connections as well as conversations.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopener noreferreru0022u003eCrain Communicationsu003c/au003eu0026nbsp;offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. This is a great time to join our organization -- a profitable, well established publishing leader.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopener noreferreru0022u003e@CrainCommu003c/au003eu003c/pu003enu003cpu003eu003cspanu003eu0026nbsp;u003c/spanu003eFollow Crain onu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopener noreferreru0022u003eFacebook,u003c/au003eu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopener noreferreru0022u003eLinkedIn,u003c/au003eu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopener noreferreru0022u003eTwitter,u003c/au003eu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopener noreferreru0022u003eInstagram,u003c/au003eu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopener noreferreru0022u003eGlassdooru003c/au003eu003c/pu003e,EqualOpportunityEmployerDescription:Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities,PayTransparencyPolicyStatement:The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c),MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:6eb6fbe3-2385-44c7-acd5-536544de98c6,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2020-09-23T14:30:02.969Z,InternalPostedDate:null},{JobBoardId:d201b06d-d341-4541-ab0a-c2fbb8d9ad3a,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2020-09-23T14:30:02.969Z}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null});

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