Marketing Technology Strategist

Profile

Job Information
Humana
Marketing Technology Strategist
in
Cincinnati
Ohio
Description
The Marketing Technology Strategist (Lead Product Manager), will collaborate across marketing and enterprise partners on the design and delivery of future state experiences that take advantage of emerging Marketing Technology capabilities specially Salesforce Marketing Cloud. Successful candidates must be outcome oriented and have proven experience in journey mapping, application of marketing strategies and tactics, and leading technology oriented projects.
Responsibilities
This role will represent the Marketing Technology portfolio and work closely with marketing and enterprise partners to enable holistic journey-based campaigns that will achieve targeted business outcomes and deliver personalized customer experiences. You will define detailed requirements, recommended solutions, user stories for development and an implementation plan by working across areas required for delivery. Change management is another key aspect of this role and will be necessary enable transformation from stand-alone campaigns to customer-centric, always-on journeys.
Key Responsibilities
Engage with business stakeholders to gather, analyze requirements and map them to solutions that leverage Marketing Technology capabilities specially Salesforce Marketing Cloud
Maintain a good understanding of Marketing Technology landscape, especially Salesforce Marketing Cloud, and take advantage of emerging capabilities
Conduct requirements and solution concept workshops
Facilitate business process analysis and automation discussion
Author/solution detailed design and configuration specification
Conduct analysis of systems specifications and use analysis/diagramming tools to represent business/technical process
Demonstrate Salesforce capabilities to solve business problems by implementing Proof of Value pilots and producing the supporting documentation
Collaborate well and maintain relationships with key stakeholders and external vendors to achieve project goals
Participate in the evolution of team best practices, standards and policies
Stay current with the periodic Salesforce releases and leverage the updates as applicable
Be part of a fast paced agile scrum team and participate in planning, documentation, execution, testing, and launch of projects.
Required Qualifications
3 years of experience with Marketing Technology specially Salesforce Marketing Cloud
Proven track record in leading Marketing Technology initiatives with a large cross functional team
Competency in gathering and documenting business requirements
Excellent verbal and written communication skills
Comfortable collaborating with diverse groups such as; executives, managers, and SME's
Be able to build and maintain trusting and value added relationships with partners and stakeholders
Preferred Qualifications
Salesforce certification is preferred
Scrum or Agile methodology experience
Health Insurance experience
Additional Information
Vaccine Policy:
For this job, associates are required to be fully COVID vaccinated, including booster or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.
If progressed to offer, you will be required to: Provide proof of full vaccination, including booster or commit to testing protocols OR   Provide proof of applicable exemption including any required supporting documentation. Medical, religious, state and remote-only work exemptions are available.
Work-At-Home Requirements:
WAH requirements: Must have the ability to provide a high speed DSL or cable modem for a home office. Associates or contractors who live and work from home in the state of California will be provided payment for their internet expense.
A minimum standard speed for optimal performance of 25x10 (25mpbs download x 10mpbs upload) is required.
Satellite and Wireless Internet service is NOT allowed for this role.
A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Why Humana?
At Humana, we know your well-being is important to you, and it's important to us too. That's why we're committed to making resources available to you that will enable you to become happier, healthier, and more productive in all areas of your life. Just to name a few:
Work-Life Balance
Generous PTO package
Health benefits effective day 1
Annual Incentive Plan
401K - Immediate company match
Well-being program
Paid Volunteer Time Off
Student Loan Refinancing
If you share our passion for helping people, we likely have the right place for you at Humana.
Social Security Task:
Alert: Humana values personal identity protection. Please be aware that applicants being considered for an interview will be asked to provide a social security number, if it is not already on file. When required, an email will be sent from **** with instructions to add the information into the application at Humana's secure website.
Scheduled Weekly Hours
40

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