Digital Marketing Specialist

Profile

Digital Marketing Specialist
The candidate will support and help execute performance campaigns across all digital marketing channels (PPC, paid social, paid search, email, etc.). Maintain and adjust monthly budget distributions and bid parameters to deliver efficient results. Take a lead role on all SEM and SEO campaigns, including researching, strategizing, implementing, and reporting. Monitor Google AdWords campaign performance and continuously optimize marketing bids and campaign strategies. Proactively and effectively optimize media buys across platforms to maximize KPIs. Continuously monitor, analyze, and A/B test creative to identify opportunities to improve performance. Develop a testing strategy to try new approaches to campaigns. Assist in traditional media buying and trafficking (TV, radio, OOH, etc.). Derive insights about what’s working and what’s not through evaluation of creative messages and ad formats. Collaborate with the sales team to gather customer feedback and optimize marketing messaging. Contact management and email campaign strategy. Prepare weekly reports on performance and new insights. Experiment with new and untapped platforms and channels. Stay up to date on media market trends, new opportunities, and competitive activity. 2-4 years of digital experience – agency, brand or equivalent required. 2-4 years of experience in SEO, SEM, and digital marketing required. Experience in supporting and helping to execute performance campaigns across all digital marketing channels (PPC, paid social, paid search, email, etc.) required. Familiarity with media-buying, planning and research required. Ability to proactively and effectively optimize media buys across platforms to maximize KPIs required. Excellent communication, negotiation, and organizational skills required. Should focus on digital customer experience and problem-solving. Digital content, media platform, SEM/SEO certifications preferred.

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