Brand Manager

Profile

Essential Functions:Defines and develops brand strategy for assigned brand/products, its services, and related product lines.Supports management execute daily responsibilities while also taking on assigned projects.Applies customer insights and market intelligence to develop approaches to build awareness and drive qualified leads for the glidewell.io In-Office Solution.Collaborates with sales, customer success and customer technical support to understand market needs; links brand positioning to maximize awareness, engagement, purchase, adoption and advocacy for the glidewell.io In-Office Solution.Establishes and executes brand strategies and programs to achieve commercialization, profitability, business growth, and market share objectives.Responsible for building and executing monthly/quarterly activity plan, driving awareness, engagement, leads and purchases.Drives development of customer facing content and collateral, while building out digital customer journey.Collaborates with Director to build, validate and evangelize marketing automation platform(s) and attribution model.Partners with cross-functional teams to lead brand planning efforts; develops brand personality in conjunction with marketing, product marketing, market research, and marketing communications functions.Conducts competitive analysis and market research for products’ consumer behavior and professional audience.Develops strategic messaging and presentation materials for KOL accounts.Perform other related duties and projects as business needs require at direction of management.Education and Experience:Bachelor’s degree.Minimum (3) years of related experience.Previous management level experience, preferred.Prior science/technical, medical device, healthcare/dental background, preferred.Pay Range: $87,000 - $120,000

Company info

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