Sr. Social Strategist

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Critical Mass is actively seeking a Sr. Social Strategist to join our growing team. Our ideal candidate is someone who knows social media and has a genuine interest in providing strategic leadership.
Must have:
Mid-level social strategist to help develop, implement and execute social media strategy for various brand handles, must have strong understanding of TikTok, Instagram, Pinterest, Twitter and LinkedIn
You have an insatiable appetite for learning and self-improvement
Like rolling up your sleeves and executing client work across a wide range of accounts
Love building processes and systems, with the goal to help scale the department
You will:
Responsible for planning, developing and implementing social media strategy for clients
Develop, refine and champion an organic social strategy for all social accounts that supports business and communications objectives
Identify, brainstorm and test new ways to engage a broader audience, working in partnership with our agency and paid social team and provide strategic recommendations on actions to take to improve engagement
Collaborate and communicate with creative team to ensure content is social first and in alignment with client needs
Conduct and deliver audits outlining opportunities for better engagement and optimization within clients’ targeted social platforms
Perform research on current benchmark trends and audience preferences
Responsible for designing, presenting, and implementing social media strategies and campaigns that are customized to our client’s unique goals, audiences, and brand requirements
Crafting and implementing innovative, effective social media growth strategies
Crafting and implementing social media management processes
Crafting and maintaining social media content calendars
Staying abreast of social media trends; identifying opportunities to successfully use those trends to benefit client work
Pulling, compiling, analyzing, and synthesizing social media performance metrics into reports
Delivering and explaining social media reports to clients; deriving strategic recommendations based on the contents of social media reports
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to
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