Sr. Manager Integrated Marketing

Profile

Sr. Manager, Integrated Marketing
at **MEMBERS ONLY**SIGN UP NOW***.
Mountain View, CA
BE PART OF BUILDING THE FUTURE.
Since our founding in 2009, **MEMBERS ONLY**SIGN UP NOW***. has empowered innovators to build a better world with data. In less than eight years, Pure reached $1B in sales, faster than nearly every enterprise company in history, and our incredible growth continues to outpace the competition.
Our mission? Give technologists their time back by delivering a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds.
The secret sauce? More than 3,000 team members (and growing!) around the world who join forces to invent the next big thing. And then the next one.
We’ve only scratched the surface of our ambitions
, and as we continue to gobble up market share, we’re blazing trails and setting records:
For
seven straight years, Pure has been named a leader in the Gartner Magic Quadrant
(five years in the MQ for Solid-State Arrays, and two in the newly created MQ
for Primary Storage).
Our customer-first culture and unwavering commitment to innovation have earned us a 2020 Medallia
Net Promoter Score
, certified by Owen CX,
in the top 1% of B2B companies
If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.
SHOULD YOU ACCEPT THIS CHALLENGE...
We are looking for someone to
develop and drive integrated end-to-end marketing campaigns that
support the key go-to market Marketing and Sales motions that deliver against pipeline goals. The ideal candidate should have a keen understanding of B2B marketing, with a strong background in customer acquisition strategies, building creative marketing campaigns, and data analysis. The candidate should also possess knowledge of B2B sales cycles and a solid understanding of driving engagement and lead generation through multiple media channels.
What you get to do in this role:
Develop integrated marketing strategy, planning and coordinate the execution of global programs to drive new audience acquisition and pipeline goals.
Align and work with key marketing and sales functions including product marketing, field marketing, corporate communications, customer marketing, alliance marketing, channel marketing, digital marketing and inside sales to develop integrated programs.
Map content story arcs to your buyer persona/audience and orchestrate tactics, assets and messages that align to the buying stages.
Develop and maintain a captivating customer journey through digital (web, media, social, etc), direct mail programs (door openers, appointment setting, etc), and in-person (event formats) engagement vehicles to deliver fully integrated campaigns.
Build infographics, web content, videos, animations and other innovative marketing assets to convey how **MEMBERS ONLY**SIGN UP NOW***. addresses specific industry challenges in a fun and engaging way.
Build turnkey programs to enable channel partners to drive demand.
Own accountability with the regions and other business stakeholders to deliver campaigns worldwide.
Test, measure and optimize all campaign elements to meet pipeline goals.
Deliver succinct presentations to showcase your results against goals, successes, learnings, and revised action plans.
Own your budget to optimize spend across creative and content.
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
Expertise in developing global campaign strategies
Strong campaign orchestration, message optimization, persona and buying cycle experience required
Amazing project management skills
Analytical skills that align with how to think about campaigns and their outcomes
Solid writing, presentation and communication skills
Experience working with regions outside the US and strong stakeholder management skills
Ideally 10 years experience in this type of role, with a BS in Business or Marketing.
Self-motivated, who can work independently and proactively to resolve issues, take ownership for tools and processes.
Mastery of pipeline management, waterfall metrics and how lead generation impacts the funnel.
Experience with digital marketing methods and working with paid media.
Naturally a driver and a builder; able to work in a fast paced environment.
INCLUDE IF THE JOB'S LOCATION IS COLORADO OR REMOTE (USA OR AMER):
For Colorado Applicants (as required by SB19-085):
Minimum annual base salary of [$XXX,XXX]. This position may be eligible for incentive pay and/or equity.
US Benefits Summary
BE YOU—CORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.
Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.
And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.
PURE IS COMMITTED TO EQUALITY.
Research shows that in order to apply for a job women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. You don't have to meet all the job requirements. If you believe you can do the job and are a good match, we encourage you to apply.
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.
If you need assistance or an accommodation due to a disability, you may contact us at
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DEEMED EXPORT LICENSE NOTICE.
Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.

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