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Location
Philadelphia, PA, United States
Posted on
Mar 18, 2023
Profile
**MEMBERS ONLY**SIGN UP NOW***. brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at **MEMBERS ONLY**SIGN UP NOW***..
Job Summary
This position will be responsible for the day to day management of core deliverables in support of the Media Strategy and Sciences team to guide the marketing strategy to achieve and grow performance, and optimize media and message mix allocation. This position requires an individual with a technical and analytical skill set, as well as a foundational understanding of media. This individual will be responsible for pulling data, creating reports/dashboards/analyses, utilizing the marketing mix modeling data to help drive strategic data driven marketing decisions. Provides subject matter expertise to influence key internal and external stakeholders such as partner agencies, strategic partners, cross-functional teams and executive management. Provides strategy and campaign level analysis to identify key insights and to optimize results. Provides subject matter guidance to employees as required. Develops processes and procedures to drive department efficiencies.
Job Description
Core Responsibilities
Transform marketing mix model results into actionable insights and communicate to business partners
Works with measurement and analytics teams to develop robust performance management and campaign analytics to track and optimize return on investment related to key performance indicators, and determine media contributions to sales through Marketing Mix Modeling
Collection and validation of relevant data and business context for building models, quarterly optimization cadence, ongoing analyses, as well as evaluating models to ensure quality business use
Ensures proper maintenance and quality control for media planning, mix execution, and media mix models
Collaborate with partners, agencies, and teams to track and understand media plans for help inform forecasting, optimizations, and media guidance to teams
Works with agencies to develop competitive reviews and present findings and relevant takeaways to product marketing teams.
Works with partner agencies to develop effective 'test and learn' framework to maximize learnings and insights across all channels and tactics.
Guide forecasted trends across traffic drivers, products, sales channels and regions, and identify opportunities for driving business growth
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
Other duties and responsibilities as assigned.
Role Requirements:
Bachelors or Masters' Degree
3-5 years' experience in related analytical or marketing focused role
Advanced Excel and Powerpoint skills
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.
**MEMBERS ONLY**SIGN UP NOW***. is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, **MEMBERS ONLY**SIGN UP NOW***. also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.
Company info
Sign Up Now - WashingtondcCrossing.com
Employer job
90 Day Old Job