Social Media Strategist

Profile

What We’re Looking For:
The Social Media Strategist leads organic social media strategy on behalf of a portfolio of 2U-supported university partner programs and is responsible for independently developing, executing and measuring a comprehensive social plan for each program in his/her portfolio in order to support organic marketing value. Experienced in social media best practices on platforms including, but not limited to, Twitter, Facebook, Instagram, LinkedIn, and Pinterest, the Social Media Strategist reports to the Senior Social Media Manager, collaborates with all members of the social media team, and works cross-functionally with paid social media strategists, brand leads, content marketers, and other marketing stakeholders to leverage organic social media to support business and partnership goals.
Responsibilities Include, But Are Not Limited To:
Manage the long-term strategy as well as the daily planning and execution of social media plans across channels, including writing/creating original, compelling content that is aligned with partner brand values, and monitoring, managing and taking actions on risks and opportunities.
Manage process and quality of all content for publication produced in-house by Junior strategists or out-of-house by freelanced talent.
Craft campaigns to maximize reach and engagement for inbound marketing content.
Track, analyze and report insights, including content recommendations based on social insights related to content performance.
Serve as organic social media point of contact for 2U marketing stakeholders and 2U school partners for assigned portfolio.
Consume media constantly to identify and understand trends in both social media and relevant program industries in order to shape social media content that drives engagement and to provide organic social media counsel to internal teams as well as university partners.
Things That Should Be In Your Background:
Bachelor’s degree required
3-5 years of experience in marketing, communications, PR required
Demonstrated ability to manage and/or create compelling social media content
Experience using a content manager (e.g. Hootsuite, Sprout Social) to manage multiple brands
Experience prioritizing and managing multiple projects simultaneously
Demonstrated leadership in client facing communication, strategy, and project management
Ability to work on deadline
Other Attributes That Will Help You In This Role:
Highly organized and detail oriented
Thoughtful, concise and persuasive communication skills
Ability to confront any hurdles with a calm, positive mindset and a sense of confidence
Ability to find creative, unorthodox solutions without close supervision
Ability to improve processes for efficiency
About 2U Inc. (NASDAQ: TWOU)
2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package:
Medical, dental, and vision coverage
Life insurance, disability and 401(k)
Unlimited snacks and drinks
Generous paid leave policies including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!
To learn more, visit 2U.com. #NoBackRow
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

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