Location
New York City, NY, United States
Posted on
Oct 03, 2021
Profile
POSITION SUMMARY:
The Senior Copywriter generates and contributes brand content that builds awareness, engages customers, grows product adoption and drives sales. This position is responsible for crafting the voice of the brand across multiple touch points including the e-commerce site, in-store, emails, marketing materials as well as product naming and creative concept strategies. The Senior Copywriter works closely with the creative team members or project team at all levels to generate and execute concepts for all branded material. This person will actively contribute to the development of original solutions and create polished, final deliverables whether working solo or under the guidance of a more senior creative.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Collaborate with creative team members to determine the conceptual and copy direction of Calvin Klein’s branding, advertising and marketing initiatives.
Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
Take part in creative concepting and collaborate with the designers to develop creative concepts for brand initiatives.
Work closely with creative team to ensure copy tone and style are consistent with visual tone and style.
Interact with project teams to understand business objectives and audience demographics.
Work from creative briefs and under the direction of senior creative working to translate concepts into effective copy concepts or text.
Demonstrate the studio’s high quality standards across all deliverables.
Collaborate with creative team members to determine the conceptual and copy direction of branding and advertising initiatives.
Continuously develop knowledge regarding new design trends, innovation, sustainability, customer experiences, materials and technology
Be informed in pop culture and design trends, acting as a critical support partner to art directors and the overall creative team
Be a team player by maintaining an organized workflow and sharing projects seamlessly with other creative team members.
Strive for elevated and on-brand packaging concepts while adhering to tactical and cost constraints of a project
QUALIFICATIONS & EXPERIENCE:
Experience:
5+ years in an advertising or in-house marketing agency
A solid understanding of marketing and advertising principles
Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution
Ability to work on multiple projects simultaneously and effectively juggle different writing demands
An exceptional copywriting portfolio website
Proven creative ability
Excellent time management and organizational skills
Accuracy and attention to detail
An understanding of the latest trends and their role within a commercial environment
Ability to thrive in a collaborative team environment
Education: BA in English, journalism, communications or a related field
Skills:
Exceptional writing skills, including the ability to write in a range of voices and styles for a variety of projects with diverse audiences
Experience with strategic concepting, campaign development and creative execution
Strong verbal and written communication skills
Self-motivated and capable of working collaboratively across multiple teams
Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
**MEMBERS ONLY**SIGN UP NOW***.. or its subsidiary (PVH) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
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