Associate Director US Oncology Digital Engagement Campaign Development Lead

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Job DescriptionnnNew hires in office-based roles in the US & Puerto Rico will be required, subject to applicable law,u00a0to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption to this vaccination requirement that can be accommodated without an undue burden to the operation. However, subject to applicable law, employees working in roles that the Company determines require routine collaboration with external stakeholders, such as employees in customer facing commercial or research based roles, will be required to be fully vaccinated as a condition of employment.nnOur Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking people achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.nnThe Associate Director will lead the identification, design, execution, oversight, and optimization of the US Healthcare Professional (HCP) digital campaigns and programs that support the strategic imperatives for the Skin Cancers indications for our company's Oncology products.nnPrimary Responsibilities:nnnLeading the development of digital promotion assets, such as emails, display units and banner ads, alerts, web content, video, media/ paid search content optimization, iPad resources, social media, disease awareness assets, and digital congress promotion assetsnnnLeading the development of digital medical education assets, such as off-the-shelf resources, drivers, emails, display units and banner ads, alerts, and video.nnnLeading the development of digital campaigns within the Customer Engagement Journeys.nnnEnsuring all digital tactics align to the customer experience plan and achieve desired customer experience.nnnKnowing the business: behavioral, and communications objectives and prioritizing the development of assets using digital knowledge, including customer experience best practices and targeting.nnnKnowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/ life-time value.nnnWorking in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).nnnShaping the key strategic communication objective choices for assigned tumor(s).nnnWorking collaboratively with multiple internal teams including Marketing, Integrated Customer Engagement (ICE), Market Research, Analytics, and Operations.nnnManaging the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.nnnManaging applicable budgetsnnnEvaluating the revalidation of digital assetsnnnImplementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.nnnPartnering with the US marketing team in the annual Business Planning process.nnnDemonstrating our company's Ways of Working principlesnnnConducting all activities in full compliance with our company policies, values and standardsnnnnEducation:u00a0u00a0nnnRequired: Bachelor's DegreennnPreferred: Masteru2019s Degree in Business AdministrationnnnnRequired Experience and Skills:nnnMinimum of 4 years experience in marketing, marketing communications, or marketing support of pharmaceutical productsnnnDemonstrated ability to execute a brand or customer marketing strategynnnExperience and success in cross-functional leadership and teamworknnnStrong knowledge of marketing principlesnnnConstituency management across hierarchical linesnnnExcellent project management skillsu00a0nnnStrong communication, presentation, and negotiation skillsnnnAgency management skillsnnnnPreferred Experience and Skills: nnnKnowledge/ experience with the US oncology marketplacennnProduct launch or launch planning experiencennnExperience working in an agile environment or scrum frameworknnnMarket research experiencennnKnowledge of our company's commercial, regulatory, and legal compliance policiesnnnExperience in the company end-to-end medical/ legal (PRT) review and delivery processnnnVeeva/ PromoMats experiencennnSAP experiencennnnPosition location: Upper Gwynedd, PA or HybridnnOur Human Health Division maintains a u201cpatient first, profits lateru201d ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide. u00a0nnWho we are u2026 nWe are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.nnWhat we look for u2026 nImagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join usu2014and start making your impact today.nnNOTICE FOR INTERNAL APPLICANTSnIn accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.nnIf you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.nnResidents of ColoradonClick here to request this roleu2019s pay range.nnCurrent Employees apply HEREnnCurrent Contingent Workers apply HEREnnUS and Puerto Rico Residents Only:nnOur company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.nFor more information about personal rights under Equal Employment Opportunity, visit:nEEOC PosternEEOC GINA Supplementu200bnOFCCP EEO SupplementnPay Transparency NondiscriminationnnWe are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one anotheru2019s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.nnSearch Firm Representatives Please Read Carefullyu00a0Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. u00a0No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.u00a0nnEmployee Status: nRegularnnRelocation:nNo relocationnnVISA Sponsorship:nNonnTravel Requirements:n25%nnFlexible Work Arrangements:nRemote WorknnShift:nnValid Driving License:nnHazardous Material(s):nnNumber of Openings: n1nRequisition ID:R166162n}

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