Sr Product Marketing Analyst

Profile

What We're Looking For:
Reporting to the Director, Product Marketing the Senior Analyst, Product Marketing will coordinate and develop assessment of all potential 2U partnerships (new programs and existing program product enhancements), and help drive the portfolio strategy of 2UGrad.
Responsibilities Include But Are Not Limited To:
Partner to develop new product opportunities and enhancements, provide data driven recommendations for positioning, messaging, competitive differentiation.
Conduct research and analysis to support the development of optimal program structures for new program opportunities, product offering opportunities, and product enhancement recommendations
Contribute to the design work of the “ideal” new product
Provide analysis and support to define and communicate the market position of a particular degree within the context of the overall product strategy
Drive the production of a new product’s “Go to Market” strategy
Utilize data to provide strategic recommendations to department leads on financial analysis, cost identification, and expense analysis
Drive technical enhancements to reporting and forecasting
Design and build presentations communicating product recommendations
Support senior leadership with ad-hoc product analysis
Analyze operating results and identify key financial and operating areas to be addressed
Evaluate new opportunities beyond the traditional DGP – this includes certificate and international programs
Things That Should Be in Your Background:
Bachelor’s degree required
3-5 years of experience, preferably in marketing, research, consulting, and/or finance
Experience using information from multiple sources to develop compelling narratives using data
Strong quantitative analysis skills and an ability to understand and explain complex data
Analytical thinker with great attention to detail. Able to work through ambiguity
Management of complex projects against definitive and extremely aggressive timelines
Demonstrated experience cultivating and maintaining strong relationships with employees at multiple levels: peer, manager, executive
Intermediate Tableau, Excel and PowerPoint skills;
Excellent written and verbal communication skills
Other Attributes That Will Help You in This Role and at 2U:
Strategic thinker
Exceptional interpersonal communication skills and the ability to work on cross-functional teams.
A clear understanding of the higher education landscape
Passion for solve complex challenges
Ability to prioritize and handle multiple assignments simultaneously
Ability to make intuitive and thoughtful decisions
Can communicate difficult/sensitive information in a tactful manner
Enthusiasm and the ability to thrive in an atmosphere of constant change
About 2U Inc. (NASDAQ: TWOU)
At 2U, we power world-class online education and in-person boot camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help universities fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our university partners are there to help them succeed.Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. **MEMBERS ONLY**SIGN UP NOW***.. has acquired and integrated two companies broadening our portfolio of education offerings into short courses with GetSmarter and boot camps with Trilogy. This role supports our 2U line of business.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package:
Medical, dental, and vision coverage
Life insurance, disability and 401(k)
Unlimited snacks and drinks
Tuition reimbursement program
Generous paid leave policies including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!
To learn more, visit 2U.com. #NoBackRow
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

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