Director Global Campaigns

Profile

About Brightcove
Brightcove is a team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping people connect, share experiences, and view the world. Bottom line:
video is the world’s most compelling, exciting medium, and Brightcove exists to demonstrate that video means business.
As the industry leader in this space, we empower our customers to deliver top-notch video experiences to audiences on every screen in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and passions and we have built a culture that values individual empowerment, excellence and collaboration. This culture enables us to develop technologies once thought impossible, provide customer support without parallel or excuses, and leverage the expertise and resources of a global infrastructure. We take our video seriously, and we take great pride in doing it as one team.
Position Overview
The Director of Global Campaigns is responsible for developing and managing fully integrated marketing campaigns that support the execution of our go to market strategies. Reporting to the VP of Global Demand Generation, you will lead the overall campaign planning, collaboration and execution across: segmentation, messaging, campaign architecture, campaign activation and reporting. You will work closely with product marketing to understand the priority of our GTM’s and design global campaigns that are aligned to the regional bookings targets. You will own the creation of the integrated program, working closely with the Marcom group. You will guide the regions through execution although the field marketing teams will own their regional delivery. Your guidance and coaching will be invaluable to them. You will have experience across new and existing customer marketing campaigns and across all mediums with demonstrable experience of building pipeline in key accounts.
This position requires a candidate with a blend of strategy, creative, analytics and project management expertise globally.
Job Responsibilities
Define and lead Brightcove’s global campaign strategy that is aligned to marketing and sales strategies, priority targets, pipeline goals; and focused on current business and market trends
Develop integrated, scalable and repeatable campaigns - including new asset creation, digital marketing and advertising, campaign channel efficacy across all campaign tactics, planning and coordinating with product marketing, Marcom and field marketing teams across four regions - Americas, EMEA, APAC and Japan
Plan, manage, analyze and optimize digital marketing activities and programs, ensuring alignment with the field marketing team leads to maximize ROI
Monitor campaign results and impact on pipeline goals, proactively recommending and implementing rapid course adjustments when needed
Proactively recommend new programs and processes via feedback from global or local demand generation campaigns and tactics to further increase customer acquisition and ROI
Manage all campaigns to be on target with timelines and quality. Communicate any anticipated material deviations to relevant stakeholders proactively.
Manage a team of 2 digital marketing team members - mentor, coach and lead the team to high performance
Qualifications/Experience
10 years experience in marketing within a B2B SaaS company; agency experience is a plus
Demonstrated success owning the strategy, framework, development and execution for global, multichannel demand generation campaigns
Big picture thinking, and meticulous attention to details – ability to quickly understand overall business objectives, create a well-aligned campaign strategy and execution plans with clearly defined metrics and KPIs
Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
Exceptional ability to lead, influence and work across organizational boundaries with a strong track record of cross-functional collaboration
Excellent communication skills, both at the executive level and with peers and cross-functional teams
Strong professional proficiency in G-Suite, Marketing Automation, ABM and CRM systems such as Eloqua, 6sense and Salesforce.com, as well as other office productivity and collaboration tools
Working at Brightcove
As the undisputed global leader in powering premium video for our customers, Brightcove recruits and retains highly qualified and motivated individuals, creating an environment where people can innovate and achieve their best, and we reward them for their performance by giving them the opportunity to share in the company’s success. We offer competitive compensation, stock options, 401k matching, and tuition reimbursement, as well as unlimited PTO - and we expect you to use it!
We are currently all working remotely due to Covid-19, but this role is located in our Boston office which is located downtown, in Fort Point harbor. The office has an open working space layout with beautiful water views. Employees enjoy access to fully-stocked kitchens and social activities including: happy hours, trivia and movie nights, ping pong tournaments, and philanthropy events. We celebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, and many more!
If you've gotten all the way to the bottom of this description, thank you for your interest in Brightcove! If this role sounds like something that is exciting to you please don't hesitate to apply, even if you don't meet all of our qualifications. We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Send us your resume if you are interested and want to learn more!

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