Content Marketing Manager Remote

Profile

Content Marketing Manager (Remote)r rAt **MEMBERS ONLY**SIGN UP NOW***., we are all about making work matter. We believe every team member has the potential to be AMAZING. We are bold, sharp, driven and most of all, real. Join us in our quest to democratize learning and help individuals unleash their edge.r rOVERVIEWrWe are looking for a Content Marketing Manager to join our marketing team! As a Content Marketing Manager, your main duty will be to bring our **MEMBERS ONLY**SIGN UP NOW***. stories to market in a way that matters to our audience. In this newly created role, you will work with cross-functional teams and external vendors to help develop, lead and execute content strategies to support market campaigns.r rABOUT YOUrr Competitive, “Can-Do” Attitude — You identify opportunities and roll up your sleeves to make them happen; you’re not afraid of getting your hands dirty.r Creative and Resourceful — You think on your feet, try new approaches, and bounce back when things don’t go your way; you’ve got the perseverance without the ego.r Confident Communicator — You influence others with your outstanding communication skills and are confident pitching to anybody in any situation.r Analytical Storyteller — You can gather relevant data from multiple sources and translate it into insightful stories and tactical recommendations.r Forward-thinker — You can see the small details, the big picture, how things are now, and where we can go from here.r Fast learner — You are highly motivated to work efficiently and adapt quicklyrr rRESPONSIBILITIESrr Create the strategic vision that directs targeted **MEMBERS ONLY**SIGN UP NOW***. content development for digital marketing campaigns, website, advertising, etc.r Serve as the Subject Matter Expert (SME) on content strategy trends in the learning and development space.r Manage external content contractors and vendors to realize content strategy; approximately 80% of content creation will be executed by external partners.r Strategize to ensure content is consistent and compelling across delivery streams.r Design themes, personas, communication workflows based on competitive and customer research.r Compose, review and edit content to support our growth initiatives - set guidelines for tone and style.r Lead the development of content initiatives in all forms to drive new and current business. This includes:r Create and oversee content, including marketing and communications deliverables.r Update content in accordance with emerging targets, usability goals, and deliverablesr Work closely with Creative and Brand to ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, optimized for search and user experience for all channels of content including online, social media, and email, and continuous content delivery optimization takes place.r Map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why - continuous evolvement of strategy is a must.r Supervise freelance writers; serve as an arbiter of best practices in grammar, messaging, writing, and styler Conduct ongoing usability tests to gauge content effectiveness - gather data and handle analytics (or be able to interact with those who do) and make recommendations based on those results.r Leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.r Ensure consistent global experience and support the regional teams in implementing appropriate localization strategiesr Build out an editorial calendar for various channels (blogs, social, web) that help position **MEMBERS ONLY**SIGN UP NOW***. as a leader in the category.rr rREQUIREMENTSrr BA/BS in Marketing or a related field or equivalent working experiencer Excellent copywriting skills with a high standard of written Englishr Experience creating content for the web and growing a social audiencer 3 years of experience in producing content for the web specifically, as well as channel-specific knowledger Past experience building audiences onliner An editorial mindset that seeks to understand what audiences consume and how to create itr Ability to analyze and present content, and social performancerr rSUCCESS QUALITIES: rPersonally Accountable for Team Success.  We unleash our edge together.rConfident Achievers.  We are bold.rIntellectually Curious.  We are sharp.rAdaptable, Agile & Resilient.  We are driven.rCustomer First.  We are real.rAs a federal contractor, Skillsoft requires all team members working in the United States to be fully vaccinated against COVID-19.  Additionally, any Skillsoft team member traveling to the United States for business will also need to be fully vaccinated against COVID-19.r rMORE ABOUT SKILLSOFTrSkillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance. r rSkillsoft and **MEMBERS ONLY**SIGN UP NOW***. are partners to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, and the **MEMBERS ONLY**SIGN UP NOW***. suite for Talent Development, which offers measurable impact across the entire employee lifecycle. Learn more at ****you for taking the time to learn more about us.  rIf this opportunity intrigues you, we would love for you to apply!rNOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies.  All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature.  No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.r rSkillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft (US) Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law.r 

Company info

Sign Up Now - WashingtondcCrossing.com