Sr. Personalization Specialist Remote

Profile

The Sr. Personalization Specialist is responsible for partnering with marketing analytics, CRM team, marketing channels owners and digital product team to find the next best content for customers across marketing touchpoints to drive traffic and incremental demand. This role will be responsible for developing and optimizing marketing programs to deliver enhanced triggers, relevant in the moment content and new capabilities. This person should be highly successful in rallying excitement towards initiative and operate both strategically while executing flawlessly.
 
REPORTS TO: Senior Manager, CRM & Loyalty

 
ESSENTIAL DUTIES AND RESPONSIBILITIES:
*Acting as business lead for marketing personalization project in partnership with analytics and IT. Includes immersing self in current tools & personalization capabilities and strong project management skills to ensure priorities are outlined and managed to within agile environment.
*Responsible for building requirements based on new digital experiences and translating appropriately to cross-functional partners
*Manage to key KPI's and measure existing and new tactics weekly, monthly and quarterly basis providing insights, actions and recommendations
*Responsible for building out personalization program road map in collaboration with CRM, Analytics, and digital teams and activating up against such plans providing ongoing status including accomplishments, roadblocks and next steps
*Leads the creation of marketing project briefs pertaining to personalization initiatives across multiple customer touchpoints. Ensures creative team clearly understands objectives and deliverables to bring marketing campaigns to live.
*Collaboration with key vendors including current ESP, intelligent content provider, behavioral trigger providers, digital platform and more. Responsible for coordination across multiple providers to ensure personalization campaigns are executed as intended.
*Responsible communications plans that inform, energize and mobilize all contributors and stakeholders in the same direction including weekly updates on status and momentum
*Responsible for testing strategy, execution and validation of new personalization efforts.
 
REQUIRED SKILLS:
*High degree of initiative, personal responsibility and ownership
*Ability to effectively prioritize and manage multiple projects simultaneously across the team while meeting deadlines; strong time management skills
*Process oriented with ability to identify and proactively solve problems
*Previous involvement with managing customer-driven experiences, strategies, and programs from concept through implementation and optimizing thereafter
*Excellent verbal and written communication skills with the ability to work effectively and collaborate with cross-functional partners
*Demonstrate ability to easily work in both strategy and execution roles simultaneously
*Ability to work across both business and IT to translate initiatives, requirements appropriately
*Present data in an actionable and useful way to allow business owners to make decisions
 
EXPERIENCE:
*3-5+ years' experience in personalization, digital and marketing
*Experience with digital personalization and building out 1:1 customer driven campaigns
*Prior experience working with cross-functional partners, including IT
*Retail experience strongly preferred
 
EDUCATION:
*Bachelors degree in Marketing / related field

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