Director of Digital Marketing and Data Analytics

Profile

u003cpu003eu003cstrongu003eRole Summary:u003cbr /u003eu003c/strongu003eThe Director of Digital Marketing and Analytics will play a crucial role in leading, developing, and tracking the digital marketing and analytics strategy for all related WPS Health Solutions business units. You will own the digital budget and collaborate with respective business leaders to optimize digital media investments supported by advanced analytical solutions that can be used by multiple cross-functional teams to make more informed business decisions driving positive Return On Investment (ROMI). You will provide leadership and guidance to existing digital and analytics direct reports while fostering and assisting in the creation of a winning company culture. This role reports directly to the VP of Marketing.u003c/pu003enu003cpu003eu003cstrongu003eIn this role you will:u003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eu0026nbsp; u0026nbsp;Develop and Implement Efficient and Effective Digital Marketing Strategies (50%):u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eu003cstrongu003eTEAM MANAGEMENT:u003c/strongu003e Successfully leads and develops our digital marketing and data analytics team and projectsu003c/liu003enu003cliu003eu003cstrongu003eDIGITAL LANDSCAPE:u003c/strongu003e Champions the cultivation and monitoring of digital and social media insights and analytics, shares learnings and continually educates the enterprise on the ever changing digital and social media landscape to ensure we are positively impacting our investment.u003c/liu003enu003cliu003eu003cstrongu003eGTM GROWTH STRATEGIES:u003c/strongu003e Drives audience awareness, acquisition, and retention that drives business growth through devising the go-to-market strategies and annual budget for all organic and paid digital media (website, video, social media, display, blogs, Search Engine Marketing (SEM), etc.).u003c/liu003enu003cliu003eu003cstrongu003eCROSS-FUNCTIONAL COLLABORATION: u003c/strongu003ePartners with key media agencies, creative, sales, and communications in devising omni-channel campaigns for key WPS Health Solutions business units including Medicare Market Solutions (MMS), Administrative Services Only (ASO), Commercial and Individual Health Insurance, Military and Veterans Health and Government Health Administrators that ensures the digital plans align and deliver on the needs of the respective business unit stakeholders.u003c/liu003enu003cliu003eu003cstrongu003eDIGITAL SALES ENABLEMENT:u003c/strongu003e Leads strategic campaigns with external sales agencies to help drive and enhance sales enablement performances in conjunction with other marketing and sales teams.u003c/liu003enu003cliu003eu003cstrongu003eTECH-INTERGRATION:u003c/strongu003e Oversees developments, integrations, improvements of unified WPS Enterprise digital architecture and identifies opportunities to improve organization impact digitally and socially. Research products, services, and current strategies to identify new opportunities while staying up to date with digital technologies and developments.u003c/liu003enu003cliu003eu003cstrongu003eRECOMENDATIONS u0026amp; INSIGHTS:u003c/strongu003e Presents key insights and recommendations to all stakeholders including executive leadership and cross-functional audiences that drives and influences enhanced growth-minded business decisions.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eu0026nbsp; u0026nbsp;Champion the creation of a data-led marketing organization via Marketing Analytics (30%):u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eu003cstrongu003eANALYTICS SME:u003c/strongu003e Develop strong relationships with all cross-functional teams within the organization and share learnings to maximize the access and value of insights across the business as the marketing analytics subject matter expert.u003c/liu003enu003cliu003eu003cstrongu003eMARKETING ANALYTICS:u003c/strongu003e Oversees the process for designing and delivering a range of advanced analytics solutions via applying data modeling, statistical techniques, marketing KPIs and benchmarks, regressions, forecasts, and insights analysis to optimize budgets and business decision makingu003c/liu003enu003cliu003eu003cstrongu003eDASHBOARDS u0026amp; REPORTING:u003c/strongu003e Develops data-visualizations and reporting for all marketing and sales channels via Clarabridge or PowerBI including Designate Market Area (DMA) analysis, marketing channel KPIs, ROAS, and ROMI performancesu003c/liu003enu003cliu003eu003cstrongu003eDATA-VISUALIZATION UX u0026amp; DESIGN:u003c/strongu003e Discovers solutions to design automated dashboards and workflows with an understanding of User Experience (UX) u0026amp; Design for data-visualization toolsu003c/liu003enu003cliu003eu003cstrongu003eANALYTICAL INSIGHTS:u003c/strongu003e Transparently communicates, presents, and educates marketing analytics to all key stakeholders throughout the organization and serves as the digital SMEu003c/liu003enu003cliu003eu003cstrongu003eDATA GOVERNANCE:u003c/strongu003e Work with existing data team and technology vendors to ensure data cleanliness, organization, and democratization of data sourcesu003c/liu003enu003cliu003eu003cstrongu003eMARKETING ATTRIBUTION:u003c/strongu003e Manages and plan attribution roadmap to assist with integrating solutions and services that accurately track offline and online marketing activities that drive MQLs u0026amp; SQLs with a vision to optimize conversions and revenueu003c/liu003enu003cliu003eu003cstrongu003eDATA u0026amp; ANALYTICS INNOVATION:u003c/strongu003e Focus on continuous learning and delivering of best-in-class analytical capabilities, including use of new methods, techniques, tools, and systemsu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eu0026nbsp; u0026nbsp;Lead the engagement, development and satisfaction of the digital marketing and data analytics team. (20%)u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eu003cstrongu003eCULTURE u0026amp; INSPIRATION:u003c/strongu003e Be a model of servant leadership and practice our WPS core values while being a steward and advocate for our culture throughout the organization by maintaining a positive and inspiring energy and a strong desire for excellenceu003c/liu003enu003cliu003eu003cstrongu003eLEADERSHIP u0026amp; DEVELOPMENT:u003c/strongu003e Exemplify leadership for your team by creating a framework the allows them to successfully grow and develop in a positive team environment. Champion a cultural mindset of trust, high performance, collaboration, and continuous improvement while also holding accountability for maintaining the WPS cultureu003c/liu003enu003cliu003eu003cstrongu003eTEAM TRAINING:u003c/strongu003e Invest in developing the technical skills of your team by planning and organizing opportunities to engage in learning activities or programs (e.g., workshops, certificates, webinars, etc.)u003c/liu003enu003cliu003eu003cstrongu003eDISRUPT u0026amp; INNOVATE:u003c/strongu003e Continue to challenge and disrupt our industry by fostering an open-minded atmosphere dedicated to innovationu003c/liu003enu003cliu003eu003cstrongu003eCOLLABORATIVE ENVIRONMENT: u003c/strongu003eProactively champion the behaviors required to build out a u0026ldquo;high performingu0026rdquo; team and becomes a model for WPS.u0026nbsp;u0026nbsp;u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eThis role could be a good fit if you:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003ePossess a desire to lead and guide strategic marketing and digital u0026ldquo;go to marketu0026rdquo; campaignsu003c/liu003enu003cliu003eHave experience owning and managing digital marketing budgetsu003c/liu003enu003cliu003eDemonstrate experience in leading and managing direct reportsu003c/liu003enu003cliu003eAre familiar with digital u0026amp; analytic tech stacks including Google Analytics, GoogleAds, Facebook Manager, PowerBI, Tableau, Alteryx, Invoca, and attribution solutionsu003c/liu003enu003cliu003ePossess excellent verbal and written communication skills and can navigate in an environment with both highly technical and highly nontechnical individualsu003c/liu003enu003cliu003eEnjoy working in the u0026ldquo;greyu0026rdquo;, possessing the unique ability to deal with ambiguous information/conditions/circumstance and make expert judgments in situations where no precedent exists.u003c/liu003enu003cliu003eAre comfortable interacting and presenting to executives highly effective communicator with well-honed influencing and negotiating skills.u003c/liu003enu003cliu003eGet excited about creating and presenting materials ranging from detailed technical specifications to high-level strategic presentations.u003c/liu003enu003cliu003ePossesses the ability to translate analytics and digital terminology to audiences with less experience in these realms.u003c/liu003enu003cliu003eHave a passion for leading and teaching others while also pursuing continuous learningu003c/liu003enu003cliu003eHave a positive and contagious attitude that generates a winning culture and approachable atmosphereu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eYouu0026rsquo;ll benefit from this experience by:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eLeading and owning the development of the digital marketing and analytics landscape including integrating new solutions, building a team, and devising strategic plansu003c/liu003enu003cliu003eDeveloping new skills in modern day attribution models and solutions that drives business growth against competitors in our industryu003c/liu003enu003cliu003eServing as a member of the leadership team and championing an evolving and winning culture in the health insurance industryu003c/liu003enu003cliu003eWorking in an environment that serves our Nationu0026rsquo;s military, veterans, Guard and Reserves along with their families.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eYou need to have: u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eBacheloru0026rsquo;s Degree in related field or equivalent post high school and/or related work experienceu003c/liu003enu003cliu003e5 or more years of related work and/or leadership experienceu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eWe strongly prefer:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eExperience working in Digital Marketing and Analytics in a health insurance company.u003c/liu003enu003cliu003eMinimum of two (2) or more years leading and managing a high-performing team of direct reports.u003c/liu003enu003cliu003eExperience managing and planning a large annual marketing budget.u003c/liu003enu003cliu003eExperience in cross-functional team structure, focused on building out omni-channel and multi-channel campaigns.u003c/liu003enu003cliu003eExperience with implementing Google Adwords campaigns, Social Media Ads, and Paid Media account management.u003c/liu003enu003cliu003eExperience with digital marketing automation resources such as Hubspot, Hootsuite, SEMrush, Moz, etc.u003c/liu003enu003cliu003eFamiliarity with web-design and SEO best practices u0026amp; tactics.u003c/liu003enu003cliu003eExperience with data analytics and data-visualization tools such as Google Analytics, Tableau, PowerBI, etc.u003c/liu003enu003cliu003eExperience with transforming and cleansing data analytics via implementing best practices and analytics solutions with data governance in-mind (Exasol, CDPs, ETLs, Alteryx, Dynamics365, etc.).u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eYour team:u003c/strongu003eu003c/pu003enu003cpu003eThe WPS Marketing team is made up of experienced Marketing professionals who are passionate about marketing strategy and data analytics. It is an exciting time at WPS where Marketing and Data Analytics is prioritized to drive growth for our business. WPS is currently moving away from an u0026ldquo;I thinku0026rdquo; to an u0026ldquo;I knowu0026rdquo; atmosphere which is supported by a data-led vision.u003c/pu003enu003cpu003eu003cstrongu003eLinkedIn Profiles:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eu003cspanu003eu0026nbsp;u003c/spanu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eMark Rothwell u0026ndash; VP of Marketingu003c/au003eu003c/liu003enu003cliu003eu003cspanu003eu0026nbsp;u003c/spanu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eEric Roell u0026ndash; Creative Directoru003c/au003eu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eCompensation and Benefitsu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eEligible for annual Performance Bonus Programu003c/liu003enu003cliu003e401(k) with u003cstrongu003edollar-per-dollar match up to 6% of salaryu003c/strongu003eu003c/liu003enu003cliu003eCompetitive paid time offu003c/liu003enu003cliu003eHealth and dental insurance start u003cstrongu003eDAY 1u003c/strongu003eu003c/liu003enu003cliu003eVision insuranceu003c/liu003enu003cliu003eFlexible spending, dependent care, and health savings accountsu003c/liu003enu003cliu003eShort- and long-term disability, group life insuranceu003c/liu003enu003cliu003eDress for your dayu003c/liu003enu003cliu003eInnovative professional and cognitive development programsu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eWho We Areu003c/strongu003eu003c/pu003enu003cpu003eWPS Health Solutions is an innovator in health insurance and a worldwide leader in claims administration, serving millions of beneficiaries in the United States and abroad.u003c/pu003enu003cpu003eFounded in 1946, WPS offers health insurance plans for individuals, families, and seniors, and group plans for small and large businesses. We are a world-class claims processor and program administrator for the governmentu0026rsquo;s Medicare program. And we manage benefits for millions of active-duty and retired military personnel and their families.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eLearn more about WPSu003c/au003eu003cstrongu003e. u003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eOur Purpose and Valuesu003c/strongu003eu003c/pu003enu003cpu003eOur purpose is to make healthcare easier for those we serve. u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eClick Hereu003c/au003eu003c/pu003enu003cpu003eOur values u0026ndash; Customer Focused, Individual Responsibility, Mutual Respect, and Driven u0026amp; Passionate u0026ndash; are the core of who we are and how we conduct business every day.u003c/pu003enu003cpu003eu003cstrongu003eWPS Health Insuranceu003c/strongu003eu003c/pu003enu003cpu003eWPS Health Insurance offers high-quality health insurance plans for individuals and families, Medicare supplement plans for seniors, and group health plans for businesses of every size.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003****and Veterans Healthu003c/strongu003eu003c/pu003enu003cpu003eWPS Military and Veterans Health administers claims and provides customer service and related activities for the U.S. Department of Defense and the U.S. Department of Veterans Affairs and their beneficiaries.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003****Health Administrators u003c/strongu003eu003c/pu003enu003cpu003eWPS Government Health Administrators manages Medicare Part A and Part B benefits for more than 7 million beneficiaries. As one of the largest contractors for the Centers for Medicare u0026amp; Medicare Services, weu0026rsquo;ve served Medicare beneficiaries and their health care providers since 1966.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003****Health Planu003c/strongu003eu003c/pu003enu003cpu003eWPS Health Plan offers Health Maintenance Organization and Point-of-Service plans to the group and individual markets in eastern and north-central Wisconsin, plus third-party administrator services.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003****Specialty Benefitsu003c/strongu003eu003c/pu003enu003cpu003eEPIC Specialty Benefits provides businesses group insurance products that cover:u003c/pu003enu003culu003enu003cliu003eLifeu003c/liu003enu003cliu003eDisabilityu003c/liu003enu003cliu003eDentalu003c/liu003enu003cliu003eVisionu003c/liu003enu003cliu003eVoluntary benefitsu003c/liu003enu003c/ulu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003****connected:u0026nbsp;u003c/strongu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cstrongu003eSign up for Job Alertsu003c/strongu003eu003c/au003eu003c/pu003enu003cpu003eu003cstrongu003eFOLLOW US!u003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eFacebooku003c/au003eu003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eTwitteru003c/au003eu003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eLinkedInu003c/au003eu003c/strongu003eu003c/pu003e,EqualOpportunityEmployerDescription:Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities,PayTransparencyPolicyStatement:The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c),MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:cdefa8ae-f907-5c13-2775-f0106d0aa34a,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2021-09-13T17:12:55.053Z},{JobBoardId:e6da0c90-f987-63dc-99a9-fb8c9014f57e,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2021-09-13T17:12:55.053Z,InternalPostedDate:null}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

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