Director Marketing

Profile

Director, Marketing

Duties: Working with the head of the business unit, will be focused on driving innovative brand/marketing strategy nationwide in a highly competitive space. Will have complete control and responsibility for key marketing levers and will require leadership in developing and refining the group's brand positioning, online/traditional marketing, advertising campaigns, social media, promotional and pricing strategies. Increase customer acquisition, conversion, and retention by driving brand awareness, creating compelling pricing and promotional strategies, and integrating in-field/online/retail efforts. Develop and implement brand building, revenue-building initiatives by leveraging social media (Facebook, Twitter etc.), online advertising and innovative new approaches (viral marketing campaigns, partnerships etc.). Develop comprehensive multi-year life-cycle marketing strategy with a goal of true closed loop marketing. Utilize market and competitor research to evolve brand positioning and maximize share. Ensure brand positioning is integrated throughout all customer-facing pieces. Develop leads and drive traffic to site leveraging SEO/SEM best practices, social media and partnerships. Convert leads through database marketing (email, texts and other outbound vehicles). Convert traffic coming to site by optimizing experience and using best conversion tools. Drive online and field event strategy and execution. Equip field with collateral to drive leads offline and through local events. Oversee PR strategy and execution in coordination with PR. Partner with Product to understand key product benefits and determine how to best communicate them. Work closely with Product and Research teams to develop consumer insights and represent voice of the customer for the Bar Review team. Develop and execute pricing strategy reflective of our position in the market.

Company info

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