Sr. Manager of Influencer Marketing amp Public Relations - Society6

Profile

Society6
is home to hundreds of thousands of artists from around the globe, uploading and selling their original works as 30 premium consumer goods from Art Prints to Throw Blankets. They create, we produce and fulfill, and every purchase pays an artist. Simple but huge.
Leaf Group is a diversified Internet company that builds platforms to enable communities of creators to reach dedicated audiences in the ever-growing lifestyle categories.
We are looking for a Sr. Manager of Influencer Marketing & Public Relations to join the Society6 Marketing team in our Santa Monica office.
Having served millions of customers and hundreds of thousands of artists to date, there is an abundance of opportunity to amplify our brand’s story and reach through existing and new platforms. With over a million followers, we are primed for intense growth and are seeking a progressive marketing mind to bring fresh innovation to the team.
This position is an integral part of the Society6 Communications team supporting all influencer strategies and activations, communications programs and initiatives surrounding the Society6 brand.
A big vision calls for a big job.  As we grow, our need for aSr. Manager of Influencer Marketing & Public Relations 
grows with us.
You’ll Report To: Director, Brand Communications & Partnerships
A typical day as a Sr. Manager of Influencer Marketing & Public Relations might include:
Drive ideation, development, and management of Society6’s communications and influencer strategy
Strong media relationships, as well as a track record of building press campaigns in national publications,  broadcast outlets, and home and design blogs
Implement and manage all PR plans and strategies to elevate Society6 visibility on national and local levels via digital and traditional media, events, and partnerships
Lead and maintain a robust influencer strategy to drive brand awareness and build a broad reach of advocates across the influencer space
Set monthly and quarterly goals with clear KPI’s against all platforms, campaigns, and tactics
Compile, analyze, and interpret data to identify marketing conclusions and business opportunities on an ongoing basis
Work regularly with internal and external marketing, editorial, design, and merchandising partners to develop content and ensure business needs are met
Nurture new and old relationships with a deep roster of influential artists and customers alike thru innovative community programming
Manage external relationship with agencies, influencers, and media
Planning and managing budget of influencer and press initiatives, focused on opportunities with positive ROI
What You Have:
8-10 years of digital marketing, strategy, communications, and content development experience with leading global consumer eCommerce brands; retail, home decor, art and/or fashion experience a must.
Experience managing/mentoring small teams and thrives working in a cross-functional position
Extensive knowledge of the digital influencer and media landscape  
Savvy in the social media space, particularly Instagram and Youtube
Professional writing skills, including strategies, press releases, pitches, talking points, creative briefs, amongst others
Entrepreneurial mindset that not only leverages, but evolves, cutting-edge influencer marketing concepts
Strong familiarity with analytics, spreadsheet, and presentation tools
BA/BS or higher degree, ideally with a focus in marketing or business
Someone with an analytical approach to these channels who understands the importance of balancing brand-building with conversion
Excellent verbal and written communication skills
Not afraid to wear multiple hats - no job being too small or too large.
We're casual and informal but we work hard and work responsibly. A pleasant and supportive demeanor goes a long way.
Who We Are:
We create experiences that celebrate the best of art, design, and technology. We want smart, curious people committed to putting people first, having fun while they work, a commitment to high quality service to make things better and a desire for constant growth. We work in a fun, hard-working collaborative environment that is diverse, adventurous, and open-minded. Check us out here: ****What We Have:
Winner of the 2017 Best Company for Diversity award Comparably
Winner of the 2017 Best Company Los Angeles award Comparably
Cool office environment and culture (i.e., Free Lunch Fridays, and all of the other fun activities we gather for)
Discounted gym memberships
Paid-to-play vacation rewards
Discretionary unlimited vacation time
Employee discounts for Saatchi Art, Society6, and Deny Designs
401K
Medical, Dental, Vision
Flexible Spending Accounts
Leaf Group, Ltd. is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal, or local law. It is the intent of the Company to comply with all applicable federal, state, and local legislation concerning equal opportunity in employment.
Agency Disclosure:
If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

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