Senior Professional Digital Marketing Analytics Social Media

Profile

Description

Humana's Primary Care Organization (PCO) is committed to providing personalized, high-quality senior care and is seeking driven team members who want to be part of the effort. It's taking place at Conviva Care Centers and CenterWell Senior Primary Care facilities, members of PCO, where clinicians address multiple practice patterns and enhanced clinical protocols to drive senior patient care, wellbeing, and longevity.

Responsibilities

As value-based providers there are numerous job opportunities available for professionals seeking to enhance their careers and enable seniors to live fuller, longer lasting lives. With a focus on a fresh healthcare perspective, new team members are offered more fulfilling relationships driven by leadership teams that focus on creative insights and fresh perspectives. Aging well is living well, and the teams at Conviva and CenterWell base their practices on those strong pillars for a life that is fulfilling both professionally and personally. Now is the time to take the next step in your journey.

The Senior Digital Marketing Analytics Professional develops social media marketing strategies and delivers promotional marketing messages to consumers online with the intent of generating traffic and sales on the organization's consumer facing website site. The Senior Digital Marketing Analytics Professional work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.

Responsibilities


Oversee the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
Oversee day-to-day strategy and management of organic and paid campaigns and ensure brand consistency across two brands
Strategize and facilitate scaling brand and company awareness through various social media channels
Work with brand, website, digital campaign teams and agency partners to create and implement monthly social media strategies
Manage budget for paid and/or sponsored posts and posting platforms internally and with external vendor(s)
Ensure brand consistency in copy through tone, voice, and terminology
Monitor and regularly report on competitive social media posts
Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
Create actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Instagram, YouTube and LinkedIn
Serve as the primary owner of the Primary Care Organization's social media governance policies, providing thoughtful and proactive iteration as the social media landscape continues to evolve
Ensure progress on all platforms by using analytical tools such as Google Analytics, Adobe Analytics and others
Partner with marketing team members and internal constituents to develop organic content and testimonials for posting
Eagerly consume the newest social media platforms, capabilities and trends, providing proactive counsel to marketing leadership on best practices to continually raise the bar
Track metrics and KPIs with the ability to prioritize, driving business impact and results


Required Qualifications


5 years of social media management experience; specifically in leading strategy for multiple brands and leading agency partners/vendors
Bachelor's degree in business, marketing, communications, journalism, public relations or related field
Proficient using multi-social posting programs such as Sprout Social or Sprinklr
Impeccable spelling and grammar
Strong computer skills using Microsoft Office
General knowledge of Search Engine Optimization and internet ranking for web content
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
Ability to manage and supervise and simultaneously work toward many company initiatives at once


Scheduled Weekly Hours

40

Company info

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