Marketing Coordinator The Underwear Group

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POSITION SUMMARY:

The Marketing Coordinator will own & manage the day-to-day activities of Marketing for Warner’s and Olga brands in North America. This role works cross functionally with merchandising, design, sales, creative and supply. This role is a support function, but is looked at as a strategic partner of the inter-office teams and will be working with wholesale retailer partners.   

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Take ownership of all cross functional seasonal marketing projects such as: Market Week, Trim, Web Updates, Shot lists, Content grids.  Be proactive, build calendars and timelines and adhere to deadlines.  Problem solve and communicate with leadership.
• Create, Distribute and maintain all marketing calendars in partnership with Project Management, Merchandising, Sales and Marketing Director.
• Communicate deliverables to teams; Ensure timely follow through that all projects are on-time and budget.
• Develop and track Market Week deliverables (i.e. trim sheets, translations, project list & marketing calendar.  Should include Canada and Licensing (Mexico) teams.
• Ensure all packaging is compliant with legal guidelines; make trademark requests for product and brand names. Manage any re-work necessary and coordinate cross-functionally.
• Develop and maintain Seasonal Product catalogs; communicate to sales, merchant and supply teams.
• Complete and manage email calendar; brief into creative and route assets to CRM.
• Partner with Earned media team to complete branded posts for Organic social calendar that align to business needs.
• Assist in the photo shoot process, including organizing and ordering product/coordinating samples. Develop shot lists, gather samples, and route images/videos for internal approvals.  Audit PVH Global dam and content grids to ensure compliance and communicate asset + content availability to cross functional teams.
• Update, brief & manage smartsheet content for Brand site (websites), Amazon Brand Shop, Amazon A++ pages and Syndigo content.   (Includes but not limited to: drafting and building content grids, product page copy and coordinating/conducting quarterly site audits & site updates.)
• Be the contact for Core Intimates Marketing team; partner with sales, merch and design on new seasonal marketing requests. Communicate status updates.  Partner with Project Manager.
• Develop account presentations, trim presentations and all other presentations for the marketing team.
• Schedule meetings for Marketing team as needed.
• Partner with Marketing Director on other projects as needed.
• Manage PR sample requests, assist with advocacy program.
• Monitor partner retailers website content Warners including Product copy. Coordinate and conduct quarterly site audits & site updates (content) with Account executive and merchandising team ensuring images and copy are correct.
• Analyze competitive marketing efforts, build quarterly presentations and present findings to team(s).

QUALIFICATIONS & EXPERIENCE:

Experience:      

2-3 years of Marketing Coordinator experience in similar industry.

          

Education:

Bachelor’s Degree required, Marketing Degree preferred

Skills:

• Proficiency in Microsoft Word, Excel and Power Point
• Understanding of digital tools: Smartsheet, sharepoint, Onedrive, Webex
• Ability to manage multiple projects; must be detail oriented and highly skilled in time management
• Excellent verbal and written communication skills
• Great initiative with the ability to be a collaborative and team player
• Able to anticipate needs and develop solutions when problems arise
• Superior follow through, organization, and attention to detail
• Manage to a deadline.
• Project Management 
• Must be able to build relationships with cross-functional teams.

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,industry:Retail,title:Marketing Coordinator – The Underwear Group,datePosted:2022-06-23T00:00:00.000 0000,@context:****Marketing Coordinator will own & manage the day-to-day activities of Marketing for Warner’s and Olga brands in North America. This role works cross functionally with merchandising, design, sales, creative and supply. This role is a support function, but is looked at as a strategic partner of the inter-office teams and will be working with wholesale retailer partners. Take ownership of all cross functional seasonal marketing projects such as: Market Week, Trim, Web Updates, Shot lists, Content grids. Be proactive, build calendars and timelines and adhere to deadlines. Problem solve and communicate with leadership. Create, Distribute and maintain all marketing calendars in partnership with Project Management, Merchandising, Sales and Marketing Director. Communicate deliverables to teams; Ensure timely follow through that all projects are on-time and budget. Develop and track Market Week deliverables (i.e. trim sheets, translations, project list & marketing calendar. Ensure all packaging is compliant with legal guidelines; make trademark requests for product and brand names. Manage any re-work necessary and coordinate cross-functionally. Develop and maintain Seasonal Product catalogs; communicate to sales, merchant and supply teams. Complete and manage email calendar; brief into creative and route assets to CRM. Partner with Earned media team to complete branded posts for Organic social calendar that align to business needs. Assist in the photo shoot process, including organizing and ordering product/coordinating samples. Develop shot lists, gather samples, and route images/videos for internal approvals. Audit PVH Global dam and content grids to ensure compliance and communicate asset content availability to cross functional teams. Update, brief & manage smartsheet content for Brand site (websites), Amazon Brand Shop, Amazon A pages and Syndigo content. ( Includes but not limited to: drafting and building content grids, product page copy and coordinating/conducting quarterly site audits & site updates.). Be the contact for Core Intimates Marketing team; partner with sales, merch and design on new seasonal marketing requests. Communicate status updates. Partner with Project Manager. Develop account presentations, trim presentations and all other presentations for the marketing team. Schedule meetings for Marketing team as needed. Partner with Marketing Director on other projects as needed. Manage PR sample requests, assist with advocacy program. Monitor partner retailers website content Warners including Product copy. Coordinate and conduct quarterly site audits & site updates (content) with Account executive and merchandising team ensuring images and copy are correct. Analyze competitive marketing efforts, build quarterly presentations and present findings to team(s). Project Management . ,skills:proactive, time management, advocacy, digital tools, website content, attention to detail, leadership, organizing, marketing, drafting, cross functional, creative, marketing coordinator, collaborative, coordinating, sales and marketing, onedrive, sharepoint, detail oriented, project management, audit, team player, microsoft word, crm, schedule meetings, problem solve, written communication skills, calendars, ownership, Marketing Research Specialist, Involvement Coordinator Marketing Intern, Marketing Coordinator & Graphic Designer, Rebate Specialist & Rebate Product Associate & Marketing Coordinator, Direct Marketing Coordinator, Division Coordinator Marketing, Operations Coordinator & Life Group Director, Marketing Campaign Coordinator Intern, Director of Marketing & Analytical Research, Web Analyst & Marketing Coordinator} Marketing Coordinator – The Underwear Group in New York, New York, United States of America | Marketing at PVH

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