B2B Digital Marketing Manager Connected Energy - Houston TX

Profile

115769BR

Job Title:

B2B Digital Marketing Manager, Connected Energy - Houston, TX

No. of Positions:

1

Job Description:

The purpose of the role is to deliver the digital marketing and website strategies of the Connected Energy business. The role will also seek opportunities to drive customer-centric collaboration across the Shell New Energies businesses.

The Shell New Energies group is focused on leading in the energy transition towards a low-carbon future through power/electrification, supporting our aim to power progress together through more and cleaner energy solutions. In Energy Solutions, we will deliver this through guiding our customers towards a better energy future for their home, business or community.

This role will lead the execution of digital marketing initiatives directed primarily at commercial and industrial prospect customers in the Connected Energy (B2B) business. In Connected Energy, our mission is guiding our customers towards a better energy future for their business. We do this by connecting Distributed Energy Resources to provide cleaner, more cost-effective, and more resilient energy for end-use clients. Our solutions offer a simplified one-stop-shop approach to upgrading their energy infrastructure to increase sustainability and resiliency and reducing their total annual energy spend. Our Connected Energy plans aim to establish Shell as the leading integrator of distributed energy resources for commercial and industrial customers, building on Shell’s proven capability in supply & trading and reputation for reliability.


Responsible for implementing digital marketing programs for the Connected Energy business and integrating them into the marketing campaigns at a regional and market level.
Working in collaboration with commercial partners' marketing teams to execute digital account-based and sector-based marketing activities, establishing targets and reporting the outcome of digital marketing effort.
Identifying and implement as appropriate all areas of the online marketing tools such as website management, digital marketing campaigns, Search Engine Marketing, Search Engine Optimization, social media activities and brand awareness through digital communication channels.
Developing appropriate content on **** and country websites to support customer acquisition and retention strategies.
Ensuring compliance in online marketing to Group branding, communication and security standards including data protection.
Serving as a Subject Matter Expert; providing advice to management and marketing teams in all countries on online techniques and approaches appropriate for their market and assist them in understanding the operational requirements for campaign execution.
Leveraging systems and tools for integrating digital marketing activity with SalesForce
Identifying, analyzing and reporting opportunities in new media. Conducting trials and assessing results in these new areas too, where appropriate, building into local and regional marketing activity
Leading the coordination and production of webcasts, newsletters, Yammer communities, etc.
Collaborating with Insights Manager to identify trends and to understand the voice of the customer as critical inputs into the overall digital marketing strategy


Auto req ID:

115769BR

Skillpool:

Upstream & IG Commercial

Country of Work Location:

United States

Employment Type:

Full Time

Company Description:

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals. As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

Disclaimer:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell participates in E-Verify.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws.

Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability.

Work Location:

Houston - EP Center Americas

Requirements:


Must have legal authorization to work in the US on a full-time basis for anyone other than current employer
Bachelors’ degree level qualifications required. Master's degree is desirable
7 years of multinational marketing experience with a strong digital marketing background and a proven record of delivering results in the digital marketing space
Proven ability to demonstrate customer focus / customer-led approach to deliver digital marketing initiatives
Technical expertise in digital marketing execution, including the use of marketing automation tools (Pardot, Marketing Cloud, or similar) and webcast tools (Webex or similar)
Solid engagement, communications, and project management skills across cultures/geographies, including management of internal and external stakeholders, in virtual and face-to-face environments
Experience managing and enforcing branding standards and practices
Entrepreneurial drive and ability to manage high levels of uncertainty and change
Experience and prior knowledge of the energy business are a bonus
Google Squared Online or similar accreditation preferable
Work locations may include Houston, TX or Boston, MA


City, State (if applicable):

Houston, TX

Company info

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