Consumer Insights amp Strategy Manager

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Job Information
Tyson Foods
Consumer Insights & Strategy Manager
in
Springdale
Arkansas
Position Summary: The Manager, Consumer Insights Foodservice will lead the consumer learning agenda for Prepared Foodservice Base Businesses, including but not limited to Breakfast Sandwiches and Sausage, Dinner Sausage, and Pizza Toppings. They will work collaboratively with Marketing to develop brand strategy that is grounded in patron and operator understanding. This individual will report into the Director, Consumer Insights. Essential Duties & Responsibilities:
Successful candidates are inherently curious, having an impulse to seek new information and experiences and explore novel possibilities. They will be self-motivated and find opportunities to bring new thought and creativity to the processes. Not just managing what exists but finding what can be improved and going for it.
Demonstrate holistic thinking, strategic agility, collaboration and leadership with all levels of the organization. Lead the consumer learning agenda to address business objectives
Collect, analyze and synthesize consumer learning to tell a cohesive and actionable story
Execute primary research, and synthesize syndicated sources (Datassential, Technomic, Crest, Supplytrack)
Provide Consumer Insight leadership with cross-functional teams, providing strategic partnership with Innovation, Marketing, R&D, Culinary, Channel Development, Sales, on-site suppliers, agencies, and consultants
Manage external suppliers to execute research projects efficiently
Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs
Communicate consumer insights in a clear and concise manner, both through written and verbal communication
Develop and enhance Consumer Insights standards and procedures for use company-wide
Qualifications:
Bachelors Degree in Marketing, Psychology, Marketing Research or related field required. Masters Degree preferred
5 years of relevant experience, preferably on manufacturer-side and with a branded, consumer-packaged-goods company, or combination of supplier-side and manufacturer-side experience. Foodservice industry experience a plus.
Demonstrated success in leveraging consumer insights to drive business results
Must be able to develop objective point-of-view, be seen as strategic thought leader on team, and build constructive rapport with internal clients and outside research suppliers
Excellent planning and project management skills
Strong knowledge of marketing and market research fundamentals including experimental design, and statistics
A highly motivated leader, eager to learn, with the ability to devise an effective solution in unstructured situations
Proficient in the following:
Consumer and need state segmentation, profiling, and immersion
Meal Occasion landscaping and A&U, category assessments, category choice drivers/barriers
Test and learn approaches
Cultural/Lifestyle trends, eating trends and food industry reports      
Travel as needed (Note: no travel currently due to Covid-19)
Work Shift:
1ST SHIFT (United States of America)
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
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