Mgr Marketing CRM Strategy

Profile

MGR, Marketing (CRM Strategies)Scope & Responsibilities:Frontier is seeking a CRM Marketing Manager who can apply their experience in Residential and Small Business customer communications towards successfully executing CRM strategies that increase loyalty and retention within the consumer organization. This person is a also highly collaborative, well-organized, telecom-savvy and analytical individual, who thrives in a fast-paced work environment. The person will drive accountability with key stakeholders to ensure flawless, successful execution of various types of customer tactics and communications, including: strategy, messaging and tactical execution. This person will also support all departmental needs as they look to transform digitally or improve their communication processes. As a key team member, you will also coordinate, attend and sometimes lead project calls with cross-functional teams regarding all aspects of in-progress and upcoming launches.Specific Responsibilities:Support overall CRM Marketing Strategy messaging and positioningDevelop and execute all Residential and Small Business customer communication campaigns to help drive ARPU and improve customer retentionDetermine effectiveness of all campaigns by defining clear KPI’s and monitor, track and report performance to improve future campaigns.Collaborate with Product Marketing as needed to assist with product migration campaigns to ensure proactive customer outreachSpearhead marketing strategies to improve customer churn by implementing multi-touch campaign with proactive messaging. Implement and test additional measures to improve overall customer churn priorities with A/B testing strategy Medallia surveys.Partner with Brand and Content teams to collaborate on content development targeting specific touchpoints in the customer lifecycle to improve the customer experience and build brand loyaltyIntegral member of nimble cross-functional team to implement rapid response for proactive and reactive campaigns.Manage project deadlines ensuring all projects launch on-time, correctly, and on budget; provide updates on a weekly basis to managementInterface with agencies as needed to provide consolidated feedback on program concepts, plans, creative, imagery, copy, and scripting.Conduct quality assurance checks for all materials and venues related to event/program execution.Connect with, act as host for and manage activities of the attendees and sponsor/partners prior to, during and following events as required by program deliverables.Manage inputs from agencies and partners, assuring solutions to challenges as they arise and securing all brand and legal approvalsUnderstand requirements of assigned projects, gather information/data and feedback, analyze & report out on program/projects KPI, making recommendations for next steps or future engagements. Required Skills & Experience:5-7 years of experience in marketing communications preferably in telecom, or related campaign marketing role.Experience with email marketing, CRM, marcom. Engagement modeling and bill media a plusAnalytically driven and capable of strategically targeting appropriate audiencesBachelor’s degree (marketing, communications, journalism)Strong writing skills and the ability to effectively communicate with peers, managers and executives on strategy and business issuesStrong organizational, time management, project management, and negotiation skills. Detail-oriented; capable of prioritizing and multi-tasking in a fast-paced environment.Comfortable with telecom technology and software necessary for job role (MS Word, Excel, PowerPoint required. com, SharePoint and Teams a plus)Strong analytical, targeting, segmentation and problem-solving skillsHighly collaborative, motivated and results-driven; meets commitments by deadlinesFlexible; able to adapt as priorities changeHandle multiple tasks at the same time and complete priorities in timely mannerBe a team player and establish strong relationships with colleagues, agency leads, and business partners

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