Business Development amp Marketing Manager

Profile

Business Development & Marketing Manager
This candidate will work primarily with the partners based in the office and with lawyers across other offices who support the firm’s Global Technology Industry Group. Working closely with Business Development colleagues supporting the broader practice groups represented by lawyers in the Office, namely M&A/Corporate, Technology Transactions, Antitrust, IP Litigation, and Capital Markets. Will also include full-time dedicated support of the Americas Technology Transactions Interest group, which is comprised of lawyers in several U.S. offices advising on large-scale transactions involving technology, typically long-term services or licensing arrangements and strategic alliances that require the skills of multiple practice groups. Will also work with the firm’s broader Global Marketing & Business Development team to carry out targeted marketing, business development and profile-raising initiatives to support the Firm’s overall brand-building, cross-selling, client relations and business development efforts on a case-by-case basis. Work with experienced professionals in practice and industry development, marketing efforts, and with client teams. Develop in-depth knowledge of the Firm’s key practice capabilities, product offerings, and legal service delivery capabilities relevant to client targets of the office, the firm’s Americas Technology Transactions Group, the Global Technology Industry Group, and practices represented in the office. Identify new business and brand-building opportunities for the office and Americas Technology Transactions lawyers; work with lawyers in the office and across the network to develop and provide input on relevant business plans, and convert these opportunities into new business. Develop and maintain office-wide infrastructure to support an ongoing pipeline of business development and client targeting opportunities in Silicon Valley, including development, engagement and management of relevant budgets, systems, and processes. Work closely with the Senior Business Development Manager for the firm’s Global Technology Industry Group to assist with the implementation and execution of the Industry Group’s business plan objectives and initiatives involving Office lawyers. Work with the firm’s wider Marketing and Business Development team to achieve practice-wide business plan objectives and support the firm’s Key Client targeting efforts involving lawyers. Collect, analyze and internally present market and competitor intelligence to relevant internal stakeholders to ensure proper positioning and branding of White & Case in as well as the Americas Technology Transactions team across our global network. Work closely with the Office Executive Partner and relevant Business Service functions to develop and deliver appropriate Business Development trainings to lawyers. Develop onboarding plans and assist with the integration of new lawyers and lateral hires in the office; ensure that relevant practices, industry groups, and additional internal stakeholders proactively engage new office hires. Network and forge close working relationships and appropriate affiliations for the office to engage with key organizations essential for successful legal and technology community engagement, building the brand of White & Case Silicon Valley, and to drive expansion of our business referral network. Oversee and manage responses to Requests for Proposals (RFPs) involving office lawyers, prepare presentations to clients, track wins and losses, and in appropriate circumstances, encourage and participate in follow-up meetings with clients to discuss reasons for a win or loss. Manage and provide strategic input on key pitches and proposals driven by office attorneys; work with practice-wide Business Development teams on pitches that involve our lawyers. Maintain up-to-date marketing materials about the office’s capabilities and experience across relevant practice groups, including matter/deal lists, lawyer biographies, brochures, capability statements and other relevant marketing materials. Proactively use internal systems to maintain credentials for the office across key areas of BD activity and/or as required by partners. Contribute with Silicon Valley-specific credentials to other regional or global deal lists. Ensure consistent adoption of InterAction and the firm’s other relevant internal marketing tools and resources across the office Oversee external local marketing vendor relationships. Work with the Firm’s Technology Industry Group BD lead and Communications Team to develop ideas to improve the profile and position of the office internally and externally. Work with the office’s lawyers to identify the key messaging for appropriate media outlets to promote the office’s capabilities most effectively. Draft submissions for legal directories, league tables and award entries; Coach lawyers for directory interviews, provide feedback and deliver internal reports on rankings. Develop and maintain information about the office and lawyers on the Firm’s website and social media channels. Coordinate with lawyers in to develop and contribute to relevant thought leadership campaigns, client newsletters and alerts. Evaluate metrics and ROI of these campaigns to identify follow-up opportunities and evaluate campaign impact. Develop and maintain client mailing lists for the office. Provide local support for firm initiatives, such as Alumni, Diversity & Inclusion, Women’s Initiative, Pro Bono, and Corporate Social Responsibility. Report against progress on all key BD/marketing initiatives at the office at various firm meetings. Identify and manage high-impact internal and external event opportunities (including sponsorships, conferences, speaking slots), assess and communicate the value, relevance and cost/benefits to lawyers regarding profile-raising opportunities. Collaborate with the office Events Coordinator on business development-related aspects of client-event planning and organization.

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