Senior Director - Digital Strategy

Profile

Senior Director - Digital Strategy
The candidate will develop a sophisticated and measurable digital strategy to communicate the firm's expertise and differentiators to clients and communities. Will continually review and act on the firm's strategic vision, develop and lead multi-channel strategy across the marketing technology stack, understand audience segmentation, campaign management, and business development and trends in online strategies to support the overall direction of the firm. Work with industry leading IT team to lead development of a modernized website which will be the center of digital ecosystem. Interface with CITO, COO, Management Committee and collaborate with International on global implementation. Leverage data-driven insights to develop campaigns across channels that improve lifetime client satisfaction, people, process and technology to build campaigns that guide clients in identifying and investigating solutions. Develop journey maps, personas, and conduct focus groups to define business requirements and end-user experiences. Develop a robust and innovative digital strategy which emphasizes the firm's expertise setting us apart from our competitors. Design and implement strategies which are supported through an integrated marketing technology stack, including a robust website, which allows for improved data analytics and the ability to trigger dynamic and personalized experiences. Manage technologies and processes relating to the marketing funnel including lead generation, qualification and nurturing. Provide strategic direction to both the Marketing and IT team to implement a variety of marketing technologies, including a firm-wide website redesign. Develop a strong presence and targeted profiles on social media and focuses on search engine optimization techniques. Act as a senior strategic planner for all digital campaigns that leverage all relevant interactive channels and automated marketing tools (i.e., social media, web, blogs, email, CRM). Oversee team throughout all phases of project development and delivery. Develop marketing technology roadmap/stack to optimize investments across Content Management System and Marketing Automation tools (i.e. integration & interoperability). Define key performance indicators and implement measurement, analytics and reporting methods to ensure success. Provide key data and analysis of digital activities to all relevant teams and senior firm leadership.

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