Director Brand Activation

Profile

**MEMBERS ONLY**SIGN UP NOW***. Business offers technology solutions ranging from Ethernet, internet, and WiFi connectivity to voice, television, and managed Enterprise solutions to power businesses of all sizes to perform better. From small businesses to mid-market and large Enterprise organizations, **MEMBERS ONLY**SIGN UP NOW***. Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, **MEMBERS ONLY**SIGN UP NOW***. Business is one of the largest contributors to the growth of **MEMBERS ONLY**SIGN UP NOW***. Cable. The organization is the nation's largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market, recognized by leading industry associations as one of the fastest growing provider of Ethernet services.

Job Summary

The Director of Brand Activation is responsible for owning the experiential strategy and activation plans for **MEMBERS ONLY**SIGN UP NOW***. Business across all business segments (SMB, Mid-Market, Enterprise, & Public Sector). This position will be a highly visible role within **MEMBERS ONLY**SIGN UP NOW***. Business, focused on driving brand position and leadership stature to fuel growth. This individual will also look for opportunities to use brand activation moments to engage internal team across the business to drive employee pride, engagement, and excitement. The Director of Brand Activation will report into the Executive Director, Brand Growth & Innovation and will lead one direct report as well as a large team of agency partners. Director will be responsible for ensuring **MEMBERS ONLY**SIGN UP NOW***. Business brand is activated in experiential venues in a manner that delivers leadership vision and drives business impact, constantly evaluating existing and new opportunities to assess strategic fit and growth potential. Director and team will be responsible for bringing **MEMBERS ONLY**SIGN UP NOW***. Business to life on-site for activations including, but not limited to, tradeshows, events, hospitality opportunities (sports, entertainment, suites), and large scale partnerships / sponsorships including the PGA TOUR. Director will lead messaging strategy and narrative for all activations, ensuring all brand touchpoints (i.e., speaking opportunities, signage, physical spaces, collateral, paid advertising, etc.) convey cohesive, insight-driven, brand-aligned messaging that further **MEMBERS ONLY**SIGN UP NOW***. Business narrative. Director will also work with external and internal communications teams to amplify event presence as relevant. Director will work as a collaborative partner with internal and agency / partner stakeholders including, but not limited to, Brand Strategy, Content Strategy, Commercial Marketing & Sales, Internal / Employee Communications, Executive Communications, Media, Sales Enablement, Corporate Communications / PR, and more.

Job Description

Key Responsibilities:


Work with Commercial Marketing partners to develop a clear, impactful experiential marketing strategy for **MEMBERS ONLY**SIGN UP NOW***. Business that will drive brand growth and sales impact over short- and long-term for all segments and geographies

Own **MEMBERS ONLY**SIGN UP NOW***. Business brand activation for all experiential opportunities including, but not limited to, tradeshows, sales events, partnership / sponsorships, hospitality events, branded suites, etc.

Use deep understanding of **MEMBERS ONLY**SIGN UP NOW***. Business brand as well as B2B audience and segments to drive development of cohesive narrative to fuel all brand activation touchpoints related to experiential marketing plan

Partner with **MEMBERS ONLY**SIGN UP NOW***. Business team as well as customers and other stakeholders to drive best-in-class presence at all events and activations

Work with Direct Reports, agency team, and cross-functional Commercial Marketing and Sales partners to execute annual experiential marketing plan through upfront planning and ongoing, tight project management

Manage robust and complex annual budget including agency fees, sponsorship costs, and production funding

Manage agency relationships for brand activation activities - strategic and creative


Required leadership skills:


Strong, strategic vision to deliver brand ambitions and business results

Big thinker who can get things done day to day while also pushing the envelope toward innovation

Champions diverse perspectives and works to bring unique, inclusive thinking into all that we do

Highly collaborative leader - able to work across teams and navigate ambiguity where it exists

Strong project manager and leader - able to allocate and re-allocate resources in a fluid manner

Ability to develop and drive effective, repeatable processes that make sense for the team and business

Clear communicator in written and oral communication - able to present ideas and influence others

Strong executive presence

Self-reliant, problem-solver, and results-oriented

Demonstrated ability to thrive in a fast-paced environment, prioritization ability, handle pressure and meet deadlines with a growth mindset

Rigorous budget management skills

10-15 years of cross-functional marketing and/or experiential experience in leadership capacity

B2B technology / industry experience strongly preferred


Employees at all levels are expected to:


Ability to work out of our Philadelphia HQ office Tuesday, Wednesday, and Thursday.

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.


Disclaimer:


This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.

**MEMBERS ONLY**SIGN UP NOW***. is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, **MEMBERS ONLY**SIGN UP NOW***. also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years

Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.

Company info

Sign Up Now - WashingtondcCrossing.com