Marketing Director

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Marketing Director
The candidate works in collaboration with the leader of the Marketing Department Discipline. Responsible for setting the firm's brand & marketing direction. The Marketing Director is responsible for owning the brand, the marketing strategy, and all marketing activities. And, leading the Marketing Department. Work with ESA leadership to develop the firm's Brand & Marketing Strategy that contributes to the firm's growth. Will work with the ESA leadership team (and marketing consultancy partner) to create the marketing strategy and marketing plan that outlines specific goals, best target market, positioning & measures of success. Execute effective marketing campaigns that are analyzed against the marketing strategy and will make ongoing recommendations. Responsible for overseeing, leading, managing & directing a fully- integrated Marketing Department steeped in marketing excellence. Responsible for the ESA brand voice. The Marketing Director is held accountable for brand consistency & message delivery. It’s vital the marketing director possesses strong creative judgement that aligns with the ESA brand vision. The director will oversee all creative & content development (all media – TV, Outdoor, Radio, Digital, Social) Will utilize data resources to set & measure KPI’s goals & informed decision-making. The director is responsible for setting attainable goals that are clearly measured. They will embrace data, reports, category insights, research, trends & key success measures to make evidence-based decisions. The director must be tech-savvy. And, is responsible for researching demand for ESA’s products & services as well as our competitive-set. Responsible for leading, developing & collaborating with all external marketing resources to provide clear direction & deliver quality deliverables. It’s vital the marketing director has experience and possesses best practices and holds partners accountable. It’s vital the Marketing Director is knowledgeable on media strategy, planning & execution. The marketing director must possess understanding of all forms of media, mass media, including TV and especially new media & the digital landscape. The marketing director must show excellence in creative judgement and knowledge of the creative development process. Must have strong fiscal knowledge. They are responsible for developing & managing a significant marketing budget. The director will manage specific marketing campaigns, project initiatives, sponsorships, expenditures, research and development appropriations, ROI, P&L, contracts & vendor costs. Must ensure that budget is managed in an effective and efficient manner. It is key the Marketing Director stays up-to-date on the latest technologies, innovations, marketing trends, category knowledge, media landscape and leadership understanding. They must embark in on-going marketing education. Should have Bachelor’s degree in business, marketing, communications or related field. An MBA is a plus. Must have proven work experience as a marketing leader, marketing director and running a marketing team. Experience with mass media and media buying, specifically TV, and all digital marketing forms, such as social media marketing & content marketing is required. Must have experience utilizing the current (or a similar software platform) data & analytics system.

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