Associate Manager of Brand Marketing

Profile

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The Associate Manager of Brand Marketing role is an exciting opportunity to be a part of shaping one of the best retail brands in the marketplace. This role will support the planning and development of **MEMBERS ONLY**SIGN UP NOW***. brand marketing campaigns and assets, including Style Guides, Evergreen brand campaigns, App marketing and other Brand initiatives and new capabilities as needed. This person will be responsible for managing the day-to-day responsibilities of bringing a campaign to market, including customer insight and marketing brief development, collaboration with cross-functional partners for planning and execution, budget management, providing creative and media plan feedback, and identifying opportunities for synergy across marketing teams and channels. He/she must be customer obsessed, able to ask the hard questions, react quickly and effectively to changes, influence others, socialize and gain advocates for the work, and have a clear understanding of how/when to loop in partners and leaders.
KEY RESPONSIBILITIES
Support Development and Execution of Marketing Campaigns and Assets
• Support development of inputs for marketing brief
• Lead the day-to-day on brand Marketing projects from start to finish, with limited supervision—including insights and creative brief development, media plan assessment, tracking budgets and timelines, providing strategic creative direction, etc
• Support sharing Marketing plans/campaigns/assets across the org, as needed
Lead Cross-Functional Collaboration
• Maintain ongoing communication between Business Groups/Ops/etc and cross-functional Marketing partners to ensure marketing output address business and customer need
• Support expectations and outputs with key Research, Insights and Creative partners to connect customer needs, planning, and business inputs required to craft an advanced go-to-market plan
• Manage business priorities, brand objectives and marketing realities to deliver effective marketing plans and campaigns
• Manage cross-functional status meetings
Key Strategic Marketing Partner to Business Group
• Grow trust and confidence throughout the enterprise, through calm, focused, continuous and clear communication
• Participate in relevant ops meetings, keep a pulse on the business/updates
• Support developing Marketing solutions to business problems
• Ask critical questions and steer teams to a clear line of thinking around Marketing’s role within the larger business operation
BUDGET/PEOPLE MANAGEMENT:
*Budget responsibility/management
*Does not provide work direction to others
*Manages a project(s) without any direct reports
*Indirectly manages a handful of cross-functional partners within Marketing and beyond to provide inputs into the marketing work and outputs of the plans and strategies
EXPERIENCE:
• 5 Yrs working in marketing, brand strategy and/or advertising.
• Prefer some retail experience.
• Experience managing campaigns from strategy through execution
• Understanding of media and creative production at a high-level
• Proficient in storytelling through PowerPoint, budget management via Excel
• Experience presenting to mid-level leadership (Director-level)

Company info

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