Indirect Consumer Marketing Manager Houston TX

Profile

115227BR

Job Title:

Indirect Consumer Marketing Manager – Houston, TX

No. of Positions:

1

Job Description:


Develop & execute the overall Consumer strategy within the US Distributor and Direct business, to enable Shell to deliver its accelerated growth aspirations.
With support from the broader Do-It-For-Me (DIFM) Team, develop clear, concise sector strategies in the USA to drive growth through marketing strategies and supporting initiatives and activities demonstrating the value of our brands, products, people and Customer Value Propositions (CVPs). Sector CVPs must show the ability to build revenue and increase profits for both Shell and the customer.
Participate in regular Sales Pipeline reviews with sales counterpart to identify areas where Marketing can support improving overall Pipeline performance (generate qualified leads, cycle time, hit rate etc.).
Work closely with the overall DIFM Team to ensure Shell has the right product portfolio and pricing strategy, including effective Cost of Goods Sold (COGS) for products that are key to winning in the respective sectors. Analyze Up-Sell data, develop strategies to grow premiums & OW’s.
Keep a continuous focus on innovation. Work closely with the Services Marketing Manager and Portfolio & Innovations Manager, to ensure we’re continuously innovating with our offers.
Work closely with the Distributor Marketing team to ensure sector strategies and supporting programs are fit-for-purpose across channels.
Requires strong leadership and collaboration with various roles with NA Lubricants Marketing and Sales along with other groups including Lubricant Supply Chain (LSC).
Work with internal stakeholders (e.g., Sales, Marketing, Technical, LSC) to lead the development of sector strategies and supporting CVPs, tools, programs. Communicate to sales organization so they are clear on their role, how to sell CVPs etc.
Lead the implementation, tracking, measuring of specific initiatives and activities designed to grow in these sectors. Develop communications for senior management on the progress of these sector strategies / major initiatives and recommend areas of improvement.
Work with the B2B Marketing lead in the Distributor Marketing team to drive execution of the respective sector strategies in the Distributor channel.
Develop insights and recommendations for improving business sector performance through shared responsibility (along with Sales), including evaluation of the relevance and execution of CVPs, and benchmarking the product mix and price positioning.
Participate in various Sales team meetings to discuss sector strategies, train Key Account Managers (KAMs) and Field Based Account Managers (FBAMs) on Shell’s various CVPs and programs and how to identify customer needs and develop winning offers


Auto req ID:

115227BR

Skillpool:

Commercial Business to Business (B2B)

Country of Work Location:

United States

Employment Type:

Full Time

Company Description:

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals. As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

Disclaimer:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell participates in E-Verify.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws.

Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability.

Work Location:

Houston - EP Center Americas

Requirements:


Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.
Bachelor’s Degree required. Degree related to Marketing preferred.
Minimum four (4) years’ experience in Marketing / Sales with understanding of the appropriate marketing tools and principles.
Comprehensive understanding of the Lubricants market and its challenges.
Proven track record of success in commercial business activities in sales or marketing with strong financial and analytical skills.
Amenable to domestically travel 20% of the time.


City, State (if applicable):

Houston, TX

Company info

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