Senior Content amp Digital Marketing Manager

Profile

Our client is seeking a Senior Content & Digital Marketing Manager
to join their team in Dallas, TX.
We are looking for a prolific and talented content creator to write and produce various types of content to expand our company’s digital footprint, build awareness, and generate leads.
The role ideates, develops strategy, and creates content and supports overall marketing campaigns to drive leads to multiple sales teams. This role drives what and how to create, distribute and promote highly relevant, valuable, measurable, and compelling content necessary to attract, acquire and engage target audiences across the US. This role requires a high level of creativity, attention to detail, and project management skills. You will also be responsible for identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel. We operate in a highly regulated industry, so knowledge of SEC, FINRA and Texas Department of Banking rules and regulations regarding engaging with the public are crucial. Target audiences include multiple alternative asset investor segments such as institutional investors, consultants, family offices, RIAs, general partners, wealth managers and their clients.
Experience and Personal Characteristics
Flexibility and teamwork are essential in this rapidly expanding and highly visible marketing communications function. The successful candidate must be a skilled, strategic writer and copyeditor, with a passion for distilling information clearly and consistently. They must have the ability to develop and own a narrative, and to act as counsel to internal stakeholders, be highly regarded among peers, and possess the ability to build and sustain strong relationships at all levels of an organization.
Responsibilities:
Develop and contribute to digital marketing strategy in conjunction with leadership to achieve sales and marketing goals, including driving qualified sales leads and enhancing brand awareness
Create 1–2 resources each month to drive leads, awareness, and/or other important metrics (examples include articles, whitepapers, infographics, guides, templates, etc.)
Blog on an ongoing basis to support, promote and attract site visitors through search, social media, and email subscribers
Establish content success metrics, review engagement statistics, and recommend enhancements
Partner closely with teams across the business to ensure alignment and consistency in the messaging and delivery of materials
Develop success measures and track content KPIs to continuously evolve our content strategy and help us plan/prioritize the publishing calendar
Manage the content production pipeline
Responsible for maintaining a positive user experience and an updated presence of ours and affiliated websites
Coordinates usability testing, validation, and implementation of public site enhancements
Manage both on-page SEO and off-page SEO for the company
Create high-quality content around important, relevant terms
Manage and improve organic search engine performance and goal setting based on clickthrough rates, traffic, and conversions
Stay up-to-date with the latest trends and changes with SEO and major search engines
Requirements:
BA/BS degree or equivalent working experience
A dual-minded approach: You are highly creative and an excellent writer but can also be process driven, think scale, and rely on data to make decisions
7 years’ experience in creating investment-related content, preferably with an alternative asset firm
Past experience producing digital content for the web specifically, as well as channel-specific knowledge (blog, LinkedIn, email, etc.)
Demonstrate an understanding of the FINRA and SEC regulations surrounding product and nonproduct communications
Past experience building audiences either online or offline in financial services
Thorough knowledge of search ranking and optimization factors and key algorithm updates
Experience with data-driven SEO analysis and optimization
Excellent written and oral communication skills
Proficiency in web analytics software and keyword tools
Proficiency with technology, data and tools, including Microsoft Office applications, Google
Job keywords:
USA

Company info

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