Marketing Specialist

Profile

Marketing Specialist
Location Shakopee, MN
Aptean is changing. Our ERP solutions are transforming a huge range of global businesses, from food producers to manufacturers. In a world of generic enterprise software, we provide targeted solutions that bring together the very best technology and drive greater results. With over 2,400 employees, 50 different products and a global client base, there’s no better time to advance your career at Aptean.
We’re developing best-in-class solutions and delivering incredible results, giving our Sales teams no shortage of case studies, press releases and new product developments to share with prospects. For ambitious Sales professionals, this is the place to accelerate your career development.
About the role
Aptean’s Marketing Team is hiring for a Marketing Specialist who is responsible for developing and executing industry and solution-level corporate marketing programs. You will also:
Plan and execute marketing programs, events/webinars and related activities to ensure that these meet organizational goals and expectations.
Generate leads through integrated marketing campaigns that leverage key tactics, including email, content syndication, advertising, social media, events, webinars, etc.
Remain well-informed on marketing trends and emerging technologies to incorporate into the strategy for optimizing the company’s marketing investment.
Foster positive, collaborative relationships with inside sales, field sales, EUG teams and product management.
Work closely with product marketing and management to execute product launches and customer campaigns for Aptean solutions.
Execute campaigns in line with budget and demonstrate positive ROI in line with agreed targets.
Support additional demand generation and customer campaigns and events as needed.
About you
To be successful here, you'll need ambition, initiaitive and tenacity. You also will need too:
Demonstrate strong campaign project management skills, including planning, promotion, execution, and material development, and the ability to drive up-sell, cross-sell, SaaS conversions and digital transformation to existing customers and new software sales.
Will work closely with other marketing team members, executives, product teams and sales to understand the goals/objectives of our corporate campaigns team, with particular focus on demand generation activities to drive quality leads and pipeline.
Have a successful track record of developing and executing marketing programs, managing customer events, promoting webinar attendance and have a deep understanding of the synergetic relationship between Marketing, Sales, and Product Management.
Typically requires a minimum of 2-5 years of related experience marketing B2B enterprise software solutions (ERP/CRM/SCM marketing experience strongly preferred) with a Bachelor’s degree.
Strong understanding of the program marketing principles and execution.
Ideally have a Bachelor’s Degree, but this is preferred not required.
In addition, we'd like you to:
Be a creative thinker and understanding of positioning the right message to the right audience.
Have a strong understanding of marketing operations, automation and measuring ROI.
Demonstrated ability to collaborate with senior management and peers across multiple organizations, geographic regions and/or cultures.
Excellent verbal and written communication skills, including the ability to explain technical concepts to marketers and other stakeholders.
a keen understanding of marketing objectives and strategies within a B2B environment.
Experience using Microsoft Office products
Strong analytical problem solving and decision making skills.
Strong time management, organization, and prioritization skills.
Strong desire to undertake ongoing professional study and training.
If you share our mindset, you can share in our success. To find out more about joining Aptean, get in touch today.
Learn from our differences. Celebrate our diversity. Grow and succeed together.
Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability, age, status as a protected veteran or any other group status protected by law. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.
“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” – TVN Reddy

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