Art Director True amp Co.

Profile

POSITION SUMMARY:

The Art Director will conceptualize, design, and execute innovative creative
storytelling for True & Co’s seasonal campaigns. Working directly alongside and
reporting to VP Brand Creative, this is an exciting opportunity to contribute to a
brand-driven company. We are seeking the perfect blend of high concept and
creative thinking, combined with proven ‘hands-on’ design execution skills.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Strategic creative thinking to transform concepts into visual executions that
articulate the True & Co brand image and balance the needs of both art and
commerce - driving brand image and awareness.
• Proficient communicator, able to articulate and present engaging concepts,
effective in communicating design strategy and owning the resulting solutions.
• Excellent art direction and graphic design skills needed to communicate both
print and web concepts/campaigns through swipe, color selection, typography,
etc.
• Ensure that the creative output is consistent and in line with brand objectives.
• Work with copywriters to ensure that all projects are delivered in our distinct
brand voice.
• Oversee Graphic Designer on all projects and ensure
• Concept and execute seasonal/collection image campaigns (on figure/still life/
video) that can be translated across channels.
• Experience art directing on set as well as with image selection/editing process
and post production/retouching.
• Work closely with photo production team on all shoot preparation, ensure
execution aligns with concept, and oversee completion of assets.
• Own projects from kickoff through completion, presenting your work to
stakeholders, and incorporate feedback into thoughtful final assets.
• Anticipate and resolve creative challenges by using appropriate resources
and/or solutions and manage time efficiently to meet all project deadlines.
• Oversee and design seasonal assets for the website (e.g. Homepages,
Collection pages).
• Evolve True & Co website design as needed.
• Provide creative oversight on video development.
• Manages graphic designers (in-house or freelance). Be a design leader,
responsible for inspiring creativity and fostering new concept development.
Continually looks for opportunities to develop team members.
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INTERNAL & EXTERNAL CONTACTS:

Internal: Marketing, Creative, Operations, Technology
External: Freelancers, agency partners, consultants
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SUPERVISORY RESPONSIBILITIES:

Direct: Graphic Designer
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DECISION MAKING:
• Must be able to effectively prioritize multiple complex projects to
meet delivery deadlines.
• Must be able to work independently on multiple projects simultaneously,
and provide clear guidance to all stakeholders.
RESOURCEFULNESS/CREATIVITY: Must be resourceful in solving challenges
in creative ways to ensure on-time delivery. Enjoy the creative arts.
ENVIRONMENT: Extremely fast paced and deadline driven. Corporate office
environment; heavy PC usage.

QUALIFICATIONS & EXPERIENCE:

• Experience:
Minimum 5-10 years proven experience in a related industry.
Education: Bachelor’s Degree

Skills:
• Strong interpersonal skills; positive, energetic and open minded.
• A portfolio of relevant, self-created work.
• Strong work ethic, and relentless commitment to quality and efficiency
• Excellent communication, written and verbal
• Be comfortable managing and influencing people who are not direct
reports, as well as executive level personnel.
• Confidently lead, motivate and influence project progress
• Extraordinary attention to detail and organizational skills
• Flexibility to adjust quickly to changes and deliver on tight deadlines
• Have a good working knowledge of integrated production disciplines
including print, video and digital
• Multi-tasking and ability to prioritize
• Flexible and accepting of ever changing challenge
• Possess a hunger for solutions and results, and drive for continuous
improvement
• Have a high degree of intellectual curiosity and passion for creative
projects; able to empathize with team members while driving proactively to
get the job done

,title:Art Director, True & Co.,datePosted:2021-05-12T00:00:00.000 0000,@context:****Account Strategist, Associate Category Analyst, Senior Lead Marketing Manager, Sales Support Model, Senior Director Of Product Engineering, Strategic Media Planner, Product Strategist, Digital Strategist, Product Marketing Analyst, Competitive Intelligence Analyst} Art Director, True & Co. in New York, New York, United States of America | Marketing at PVH

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