Senior Graphic Designer

Profile

Senior Graphic Designer
Category:
Administrators
Department:
President's Office
Locations:
Worcester, MA
Posted:
Apr 5, 2022
Closes:
Open Until Filled
Type:
Full-time
Position ID:
144925
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About Assumption University:
Assumption University is a comprehensive, Catholic liberal arts institution sponsored by the Augustinians of the Assumption. We awaken in students a sense of wonder, discovery, and purpose, forming graduates known for their intellectual seriousness, thoughtful citizenship, and devotion to the common good. Our curricular and co-curricular programs provide students with an education that shapes their souls, forms them intellectually, and prepares them for meaningful careers. We are a diverse community that welcomes different points of view and embraces all who share our mission. Enlivened by the Catholic affirmation of the harmony of faith and reason and by the pursuit of the truth in the company of friends, an Assumption education transforms the minds and hearts of students. An Equal Opportunity Employer. Assumption favors diversity, ecumenically welcomes all who share its goals, and strongly encourages applicants from underrepresented racial minorities to apply.
Assumption University is a private, Catholic university which offers its 2,500 undergraduate and graduate students a Catholic liberal education. The University is located in Worcester, Massachusetts, New England's second largest city that combines the warmth of a small town with the convenience of a thriving city.
Job Description:
BASIC PURPOSE: Assumption University's newly established Office of Integrated Marketing has an immediate opening for a multi-disciplinary, senior graphic designer to be part of our team to develop and implement compelling visual design solutions that build on our established brand strategy. Reporting to the office's executive director, the senior graphic designer will be responsible for the concept, creation, and execution of engaging and effective digital, interactive, print, and environmental marketing and branding in support of strategic enrollment, retention, alumni engagement/fundraising, brand awareness/reputation, and other institutional goals. The qualified candidate will be a strong communicator, able to take initiative as needed to achieve specific project goals, meet critical deadlines, and ensure that projects reflect the University's brand strategy and mission. They will bring imagination and innovation to cross-functional project teams and lead the execution of strategically inspired ideas. The senior graphic designer will be a member of the cross-functional University Marketing Committee and will help to elevate the University's brand and value of a Catholic liberal education, while ensuring its narrative and mission are delivered consistently and effectively across all audiences at various stages of their respective user journeys.
ACCOUNTABILITIES: Working in collaboration with the Integrated Marketing team, academic, and administrative departments, the senior graphic designer will produce and optimize a broad range of multi-channel visual design solutions to support the University's strategic goals, increase brand advocacy, and engage multiple target audiences.
1. Demonstrate a deep understanding and interest in visual storytelling through the use of graphic design, art direction, photography, illustration, data visualization, and motion graphics;
2. Plan, conceptualize, and execute high-level design solutions that fit within the framework of Assumption University's brand standards and are aligned with the strategic plan, mission, and its Catholic identity;
3. Collaborate closely with multiple stakeholders across divisions to understand and interpret communication needs, marketing goals, messaging points, and desired tone for various projects and reflect this guiding information in their design work;
4. Apply understanding of key audiences to translate mission, editorial, and data into layouts, prototypes, and graphics for rich digital and print engagement;
5. Develop, present, and socialize innovative design solutions, supported by design rationale, brand and industry standards, and emerging design trends;
6. Lead graphic design projects and integrated marketing initiatives including brochures and other marketing collateral, direct mail, promotional and event materials, print and out-of-home advertisements, banner ads, email, web, and social media from concept to delivery, as well as appropriately maintain, organize, and archive project files;
7. Develop and design iconography systems, infographics, and brand/campaign elements;
8. Collaborate with internal and external photographers to conceptualize and plan photo shoots as needed for specific projects;
9. Work with vendors to coordinate cost estimates, distribute files, review proofs and oversee final quality control of projects;
10. Assist in the development of a project management workflow for requesting, creating, editing, publishing, and retiring content from our content inventory;
11. Support special events, ceremonies, enrollment and advancement functions, and other cultivation activities in order to create timely and relevant content for distribution;
12. Serve as a mentor for junior content creators and/or student interns;
13. Other duties as assigned.
Requirements:
1. Bachelor's degree or certificate in graphic design and a minimum of 8 years of professional design experience in integrated, cross-channel marketing communications;
2. Must be willing to contribute actively to the mission of the University as well as show respect for the Catholic and Assumptionist identity of Assumption University;
3. Solid mastery of Adobe CC products (InDesign, Photoshop, Illustrator, Premier Pro), and experience with Microsoft suite;
4. Ability to facilitate project brainstorming, develop creative briefs, and lead project team to meet established goals;
5. Understanding of user experience, web and accessibility standards, and social media platforms;
6. Exceptional communication and interpersonal skills. Ability to build relationships across the organization;
7. Strong organizational skills and ability to multi-task in a fast-paced environment;
8. Expertise to analyze and optimize efforts on an ongoing basis;
9. Results-oriented with a deep sense of accountability and the ability to drive large projects with urgency from start to finish, while achieving the intended impact;
10. Ability to work both autonomously and in a team;
11. Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment;
Additional Information:
SCOPE: Interacts on a regular basis with administration, staff, faculty, students, and various individuals and organizations outside the University community.
WORKING CONDITIONS AND PHYSICAL EFFORT: PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Sitting, standing, walking, and bending are required of this position. Use of a computer keyboard and computer screen for periods of time with close vision and the ability to adjust visual focus plus manual dexterity are required.
MENTAL DEMANDS: The mental demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Examples of mental demands include reading (documents), detailed work, confidentiality, language, math, reasoning, oral communications, written communications, customer contact, multiple concurrent tasks, constant interruptions, and performing calculations when necessary.
Application Instructions:
Please be sure to submit your cover letter addressing qualifications for this position along with your resume.
Thank you

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