Senior Director Foodservice Innovation amp Poultry BU Category Marketing

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Work Shift:

1ST SHIFT (United States of America)

The Sr. Director, Foodservice Innovation & Poultry Category Marketing role is accountable for foodservice innovation strategy and execution across Tyson’s Prepared Foods ($8B) and Poultry ($13B) operating segments. This includes both longer-term market-back and consumer-driven innovation as well as customer-focused innovation for large customers (including national accounts, commercial chain accounts, K-12, etc). This role is responsible for demand generation across both the Prepared Foods and Poultry foodservice businesses, which includes branded marketing development and execution and innovation support. In addition, the role oversees Poultry’s category portfolio growth strategy, poultry brand management, strategic plan development and leadership of key strategic initiatives, quality benchmarking, and category performance tracking – in collaboration with the FS Poultry Margin Management teams.

On a day-to-day basis, this seasoned professional will lead the FS Innovation team, Poultry Category Marketing team and also play a critical strategic leadership role within both the Prepared and Poultry BUs, with the Foodservice Sales organization, and within the enterprise-wide Innovation team. Candidates should be adept at setting strategy and vision, demonstrate strong business acumen and people development skills, and thrive in working in complex and matrixed organizations.

Essential Duties and Responsibilities:


Lead strategy, development, and delivery of all foodservice innovation across Prepared Foods and Poultry, averaging $100MM in-year net revenue across a myriad of channels and categories. Includes both proactive Tyson-branded, private label, and customer-focused innovation initiatives

Oversee FS Poultry category management activities, which includes leveraging external and internal insights to lead strategic planning, developing and executing product category and brand strategies to achieve the company’s Annual Operating Plan, leading key strategic growth initiatives, developing product tiering and pricing strategies for innovation, advising in SKU rationalization, serving as steward for Tyson brands, defining quality standards in partnership with BU, and providing ongoing category forecast guidance to drive planning activities

Lead foodservice demand generation for Prepared Foods innovation and total FS Poultry BU, which includes educating and influencing operators, developing and executing all marketing campaigns to deliver on category management objectives, and leading innovation marketing support across all FS channels

Create a culture of collaboration and trust across a broad and complex cross-functional team, which includes Consumer Insights, Culinary, R&D, Operations, Finance, Category & Brand Marketing, Revenue Management, Enterprise Strategy, Sales, and Channel Marketing, in addition to Business Unit stakeholders. Act as a role model for working across segment, functions, and teams

Manage 3 Director-level direct reports and a broader organization of 20 professionals


Requirements:


Bachelor’s Degree in business or marketing related discipline, MBA preferred

15 years of progressive marketing and/or general management experience in increasingly responsible senior-level positions within well-regarded companies of appropriate scale characterized by complex business operating practices. Experience in foodservice environments and in innovation is a significant advantage.

Microsoft office – Word, PowerPoint, Excel

Strong/clear/effective communication skills – oral, written, & presentation – with peers and executives

Strategic thinking, affinity for innovation, good balance of analytical and big picture

Manage a minimum of 3 direct reports & their teams, in addition to playing a leadership role across the FS team

Some degree of travel, including customer visits, plant visits, conferences, trade events


Relocation assistance will be available.

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