Manager Demand Generation

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Manager, Demand Generation - studioD
Located in Santa Monica, CA.
The Manager, Demand Generation role will be responsible for all aspects of lead generation for the studioD business. You will play a critical role
in scaling and refining the lead generation engine to the next level
. You will develop a scalable lead generation strategy, traffic campaigns through vendors, build internal processes, develop tracking methodology and build reporting to show impact. The ideal candidate is a self starter with a deep understanding of lead generation, performance marketing, the end-to-end marketing funnel, sales pipeline, B2B sales, landing page optimization, analytics and testing.
Responsibilities:
Experience
with Marketing Automation and CRM systems. Knowledge of Marketo and Salesforce strongly preferred
Proven track record
of successfully launching and managing marketing automation campaigns with clear ROI focused metrics
Work across functions with product, marketing, sales and operations to build a scalable lead generation engine
Test, launch and scale digital lead generation channels such as LinkedIn, Facebook, Twitter, Programmatic Display, Retargeting, CPL Programs, events, etc...
Partner with product and content marketing to develop and test assets for lead generation (white papers, reports, etc...)
Manage marketing budget and forecast to deliver efficient return on investment
Work closely with sales to track feedback of opportunities generated and optimize workflow
Communicate learnings and insights learned through campaigns across the company
Manage relationship with vendors, marketing partners, and internal stakeholders
Implement tracking and reporting across campaigns.
Requirements:
3-5 years experience in online marketing, demand generation role. Minimum 1-2 years in operational marketing role.
Experience working in collaborative B2B sales organizations
Experience with marketing automation and lead management systems
Self starter, with a passion for building
Expertise in at least one channel, and working knowledge across others: SEM, programmatic display, retargeting, LinkedIn ads, Twitter ads, affiliate marketing
B2B or SaaS marketing experience a plus
BA/BS degree or equivalent practical experience
About Us:
Demand Media (NYSE:DMD) informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties reaching more than 100 million monthly visitors, a global network of digital partners, and a breakthrough content studio, Demand Media publishes what the world wants to know and share. Join the company that is shaping the future of media – how it’s created, consumed and shared!
Agency Disclosure:
If the Demand Media Human Resources department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Demand Media does not have a signed Agency Agreement active, Demand Media will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

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