Digital Marketing Manager Energy

Profile

Texas, United States of America

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

March 3, 2022

Business unit:

Integrated Gas

Experience Level:

Experienced Professionals

Job Description:

What is the role?

Integrated Gas, Renewables & Energy Solutions (IGR&ES) is developing clean energy solutions to enable customers to meet their decarbonisation goals and deliver value to Shell as part of the Powering Progress Strategy.

Global Customer Solutions (GCS) is responsible for driving the global customer agenda across our B2B and B2C businesses, covering global marketing, customer experience and product development and leading the global business for Technology, Commercial, Light Industry and Cities sectors.

This role sits in the Global B2B Marketing team in Global Customer Solutions (GCS), the business responsible for Global Sectors (Technology, City Solutions, Commercial, and Light Industrial), Global Marketing, Customer Centricity, and Global Product Development. GCS aims to increase sales of decarbonization solutions to global customers, accelerate customer centric innovation and create horizontal connections across Energy Marketing to drive our decarbonization strategy, capturing and championing excellence across the regions.

The prime focus of the B2B Digital Marketing Manager is to develop strategic digital marketing frameworks, plans, capabilities, and enablers to help accelerate target customer journeys through the marketing funnel (connect, convince, commercialise, and cultivate), coordinating activity with Global Sectors Marketing, Customer Centricity, and with Region marketing teams - aligning with B2B Brand strategy and MarComms. The role also supports the required digital marketing activity for Global Sectors in Industry & Hubs (Process Industries, Heavy Manufacturing, Utilities, CCS). The B2B Digital Marketing Mgr. will also seek opportunities to drive customer-centric collaboration between the Energy Marketing businesses and Shell Downstream.

Responsibilities:


Digital Marketing Capability
Serving as a Subject Matter Expert; providing advice to marketing teams in key markets on marketing technology & automation as well as approaches appropriate for their market and assist them in understanding the operational requirements for campaign execution.
Identifying and implementing global initiatives all areas of the online marketing tools such as website management, digital marketing campaigns, Search Engine Optimization, social media activities and brand awareness through digital communication channels. Guiding implementation as needed with Region teams.
Leveraging systems and tools for integrating digital marketing activity with SalesForce
Digital Marketing Strategy Development & Execution
Collaborating with Insights Manager to identify trends and to understand voice of customer (in digital channels) as critical inputs into the overall digital marketing strategy and development of customer journeys.
Identifying, analysing and reporting opportunities in digital channels. Conducting trials and assessing results in these new areas to, where appropriate, building into local and regional marketing activity
Responsible for developing digital marketing programs for the GCS and Industry & Hubs global sectors and making these available for execution in the Regions’ marketing campaigns .
Working in collaboration with Sector Marketing Mgrs to execute digital account-based and sector-based marketing activities, establishing targets and reporting outcome of digital marketing effort. Leading the coordination and production of webcasts, newsletters, yammer communities, etc. to support Sector customer engagement and growth. Developing appropriate web content to support customer acquisition and retention strategies.
Work with customer centricity team to measure KPIs and improve execution across channels and customer types
Create a seamless digital connection for the Shell Energy brand across B2B and B2C businesses
Promote and reinforce a digital mindset in the organisation
Compliance
Ensuring compliance with online marketing to Group branding, communication and security standards (including data protection).


What we need from you


Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.
Minimum of 7 years of multinational marketing experience, with strong digital marketing background and proven record of delivering results in the digital marketing space
Ability to demonstrate customer focus / customer-led approach to deliver digital marketing initiatives
Technical expertise in digital marketing execution, including use of marketing automation tools (Pardot, Marketing Cloud, or similar) and webcast tools (Webex or similar)
Solid engagement, communications, and project management skills across cultures/geographies, including management of internal and external stakeholders, in virtual and face-to-face environments
Experience managing and enforcing branding standards and practices
Entrepreneurial drive and ability to manage high levels of uncertainty and change
Experience and prior knowledge of the energy business are a bonus
Google Squared Online or similar accreditation preferable


Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…


We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.


A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.

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