Head of Acquisition and Retention Marketing

Profile

u003cpu003eCrain Communications is looking for a Head of Acquisition and Retention Marketing to lead and grow a team of marketing specialists to acquire, engage and retain paid and qualified subscribers for 12 brands in the Crain Portfolio - Ad Age, Automotive News, City Books, Polymer Group, Modern Healthcare and Pensions and Investments. You will build and mentor a team of digital marketers who understand how to use data to build marketing plans and drive results through measurement and optimization.u003c/pu003enu003cpu003eYou will partner with colleagues across the Brands to build and own marketing plans to meet subscription targets for each business. Ideally, you have experience launching a subscription business and/ or services online and can bring your knowledge and expertise in customer acquisition and retention strategies to Crain. You have excellent communication skills, which will be important when you work with several related teams.u0026nbsp; Most importantly, you are a problem solver who can collaborate with colleagues to find solutions to get your projects off the ground.u0026nbsp; You will report to the Chief Marketing Officer.u003c/pu003enu003cpu003eResponsibilities:u003c/pu003enu003cpu003eu003cemu003eAcquisition Marketing u003c/emu003eu003c/pu003enu003culu003enu003cliu003eDevelop and own the acquisition marketing strategy to grow paid subscriptions. Translate the marketing plan into a calendar of integrated campaigns. Oversee the execution and measurement of campaigns, working with your team and analytics to measure, track and optimize performance and results.u003c/liu003enu003cliu003ePilot new strategies to drive qualified traffic to the paywalls and partner with the Senior Director of Optimization and Analytics to ensure a seamless registration and conversion experience for the customer.u003c/liu003enu003cliu003eDefine email program vision and creative messaging with a focus on audience development and lead generation to convert registered users and email subscribers to paying customers.u003c/liu003enu003cliu003ePartner with Brands and the Senior Director of Optimization and Analytics to test pricing and building compelling offers for new subscribers.u003c/liu003enu003cliu003eLeverage industry-wide best practices to continuously A/B test new messaging, creative, segmentation, customer journeys, etc. to increase conversion ratesu003c/liu003enu003cliu003eProvide acquisition marketing support to the Corporate Sales team.u003c/liu003enu003cliu003eGrow and nurture the current team of acquisition marketers.u003c/liu003enu003c/ulu003enu003cpu003eu003cemu003eLoyalty and Retention Marketingu003c/emu003eu003c/pu003enu003culu003enu003cliu003eImprove and own the retention strategy and plan for paid subscribers, leveraging content and messaging and data on customer engagement and usage.u003c/liu003enu003cliu003eEvaluate and update existing retention tactics with the goal of improving response and ROI.u003c/liu003enu003cliu003ePartner with the Senior Director of Analytics to understand and monitor churn and establish a win back strategy to reduce it.u003c/liu003enu003cliu003ePartner with the Senior Director of Digital Engagement and the Newsrooms to develop a customer engagement program with the goal of increasing retention and driving referrals.u003c/liu003enu003c/ulu003enu003cpu003eu003cemu003eQualified Circulation u003c/emu003eu003c/pu003enu003culu003enu003cliu003eManage the team responsible for qualified subscriber acquisition and requalification and ensure that they meet goals for controlled circulation rate base.u003c/liu003enu003cliu003eIdentify and action opportunities to implement marketing best practices for data purchase and management and acquisition tactics.u003c/liu003enu003cliu003eOversee vendor selection and management and audit compliance.u003c/liu003enu003c/ulu003enu003cpu003eRequirements and qualifications:u003c/pu003enu003culu003enu003cliu003eBacheloru0026rsquo;s degree requiredu003c/liu003enu003cliu003e12 years of marketing experience, preferably a blend of consumer marketing, digital campaign strategy and eCommerce marketingu003c/liu003enu003cliu003eHands-on experience with key digital marketing channels such as SEM, remarketing, email and social media marketingu003c/liu003enu003cliu003eProven success using marketing automation to build email programs to drive engagement and salesu003c/liu003enu003cliu003eProven success with using web and campaign analytics to measure success and optimize conversions.u003c/liu003enu003cliu003eAbility to analyze multiple data sources, especially consumer trends and insightsu0026nbsp;u003c/liu003enu003cliu003eHigh performing, high energy self-starter, with proven ability to work both independently as well as a member of high performance-output teams in an extremely fast-paced, deadline driven environment.u003c/liu003enu003cliu003eExceptional collaboration, relationship and consultative skills with demonstrated success building partnerships with internal and external contacts at all organizational levels in a matrixed environment.u003c/liu003enu003cliu003eStrong project management skillsu003c/liu003enu003cliu003eExperience managing marketing budgetsu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eCompany Overviewu003c/strongu003eu003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eCrain Communicationsu003c/au003eu0026nbsp;has been at the forefront of the publishing industry for more than a century. Combining information with innovation,u0026nbsp;Crain delivers the story you canu0026rsquo;t get anywhere else.u0026nbsp;As a privately held company, we maintain a personal responsibility for elevating our work to be the best it can be. Every editor, reporter and correspondent at Crain shares the responsibility of ensuring the editorial independence and importance of our work. With an Audience First focus and uncompromising integrity, we strive to make a real impact for the individuals and industries we serve. While other media companies report the news, Crain gives it meaning. We add context to content, infuse information with insights, and initiate connections as well as conversations.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eCrain Communicationsu003c/au003eu0026nbsp;offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. This is a great time to join our organization -- a profitable, well established publishing leader.u003c/pu003enu003cpu003eu003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003e@CrainCommu003c/au003eu003c/pu003enu003cpu003e#CrainCareersu003c/pu003enu003cpu003e#MyCrainViewu003c/pu003enu003cpu003e#CrainCaresu003c/pu003enu003cpu003eFollow Crain onu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eFacebook,u003c/au003eu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eLinkedIn,u003c/au003eu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eTwitter,u003c/au003eu0026nbsp;u003ca href=u0022****target=u0022_blanku0022 rel=u0022noopeneru0022u003eInstagram,u003c/au003eu0026nbsp;Glassdooru003c/pu003e,EqualOpportunityEmployerDescription:Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities,PayTransparencyPolicyStatement:The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c),MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:6eb6fbe3-2385-44c7-acd5-536544de98c6,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2020-07-15T15:17:49.062Z,InternalPostedDate:null},{JobBoardId:d201b06d-d341-4541-ab0a-c2fbb8d9ad3a,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2020-07-15T15:17:49.062Z}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null});

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