Brand Marketing Manager - Deny Designs

Profile

Deny Designs
is a modern, think-outside-the-box home furnishings brand fueling the obsession for expression with curated home statement pieces supporting artists worldwide.
Leaf Group is a diversified Internet company that builds platforms to enable communities of creators to reach dedicated audiences in the ever-growing lifestyle categories.
We are looking for a Brand Marketing Manager to help us drive increased revenue, conversion, and brand loyalty to Deny Designs through proactive ownership of the brand marketing vision, site merchandising and site experience by maintaining mission, value, story, core values and brand voice. This position is in our Englewood, CO office.
A big vision calls for a big job.  As we grow, our need for a Brand Marketing Manager grows with us.
You’ll Report To: VP, Retail Relations
A typical day as a Brand Marketing Manager might include:
Serve as a brand steward, ensuring all assets adhere to brand standards and overall design best practices, including, but not limited to: online experience, customer package experience and everything in between to inspire brand loyalty and customer retention.
Determine B2B promotional strategy with VP, Retail Relations
Manage the website's promotional & editorial calendar in order to create urgency, attract site visitors, and drive revenue while maintaining target gross margins.
Own and oversee merchandising and curate product collections for all website landing pages including homepage and visitor gateway pages.
Create/Design needed digital and print sales tools in the form of Editorial/Seasonal Lookbooks, Product-specific One Sheets, Price Sheets, Email Content, and Proposal assets for the B2B team.
Manage Graphic Designer and/or team.
Review and decipher transactional data and google analytics data to maximize sales and develop new strategies and initiatives.
You’ll be successful if you are a creative planner with marketing experience. If you can effortlessly set and manage projects like seasonal strategic planning and have the ability to navigate through general analytic data and draw conclusions on how to maximize sales and develop new strategies and initiatives to grow our business, you are who we are looking for!
What You Have:
Bachelor’s degree required
Graphic design experience required
3 years' experience working in ecommerce with at least 2 years' experience in growth marketing and revenue optimization
Strong foundation of core design concepts: grid layout, typographic layout and hierarchy
Must have passion for interior design and understanding of interior decorating principles
Passion for ecommerce with proven depth of knowledge in the category
Experience developing ecommerce pricing and promotional plans 
Hands-on approach, with high energy and attention to detail
Experience successfully working across departments to achieve desired business goals
Strong understanding of web analysis tools such as Google Analytics
Proven experience with optimization testing tools (Optimizely, Adobe/Omniture Test & Target, Optimost, Google Website Optimizer)
Photo retouching and rendering experience a plus
Must be a self-starter
Excellent communication and presentation skills 
Strong Excel skills and proficiency with Microsoft Office and Adobe Creative Cloud, specifically Photoshop, Illustrator, InDesign, Excel, and PowerPoint
Familiarity with HTML/CSS
Familiarity with responsive mobile design and modern web design principles
Excellent verbal and written communication.
Not afraid to wear multiple hats - no job being too small or too large.
We're casual and informal but we work hard and work responsibly. A pleasant and supportive demeanor goes a long way.
Who We Are:
We create experiences that celebrate the best of art, design, and technology. We want smart, curious people committed to putting people first, having fun while they work, a commitment to high quality service to make things better and a desire for constant growth. We work in a fun, hard-working collaborative environment that is diverse, adventurous, and open-minded. Check us out here: ****What We Have:
Winner of the 2017 Best Company for Diversity award Comparably
Cool office environment and culture (Thirsty Thursdays, Free Lunch Fridays, and all of the other fun activities we gather for)
Discounted gym memberships
Paid-to-play vacation rewards
Discretionary unlimited vacation time
Employee discounts for Saatchi Art, Society6, and Deny Designs
401K
Medical, Dental, Vision
Flexible Spending Accounts
Agency Disclosure:
If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

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