Organic Marketing Analyst

Profile

What We’re Looking For:
As a Web Marketing Analyst, you will play a key role in the analysis of our websites. A successful analyst will help build, maintain, and monitor analytical tools in support of our organic marketing across all of 2U’s lines of business. Our analysts work closely with our internal SEO, conversion rate optimization, web production, media, organic demand generation, and brand teams to provide the analytical support underpinning our organic marketing sites. This is a great opportunity for someone with a passion for marketing and higher education to develop their analytical skills.
Responsibilities Include, But Are Not Limited To:
Own organic reporting across all of 2U’s organic marketing sites, providing central analytical support across a variety of internal teams to help drive portfolio health, performance, and execution against organic KPI’s.
Leverage automated tools to flag issues to appropriate teams. Proactively problem solve challenges.
Produce and maintain organic forecasting and goaling for the business.
Build and execute regular audits of website data quality and data collection consistency.
Remain abreast of web analytical and marketing trends and best practices.
Things That Should Be In Your Background:
Bachelor’s degree, preferably in business, computer science, or a quantitative field.
3 years of experience in the digital marketing space.
Experience with Tableau or other data visualization tools.
Experience with conversion rate optimization (CRO), landing page optimization, and search engine optimization (SEO) techniques.
Experience with Google Analytics.
Excellent communication, presentation, writing and research skills.
Comfort with learning and discussing technical concepts related to web development and information systems.
Ability to recognize data issues as well as investigate and propose solutions.
Strong attention to detail, love of process-building, and desire to help grow a business unit.
Ability to recognize and use KPIs to prioritize work in a constantly changing environment.
Experience partnering and building strong relationships with internal teams to test, build, launch and improve marketing sites and overall web experience.
Ability to recommend data collection and analysis strategy for a wide array of projects.
Demonstrated leadership abilities and able to aid younger team members in their development.
Ability to use data to prioritize tasks and manage deadlines in a fast-paced environment.
Communicate insights and recommendations effectively across multiple functions and levels throughout the marketing organization.
Other Attributes That Will Help You In This Role:
Experience with programming language (Python, R, SQL).
Google Analytics Certification.
About 2U Inc. (NASDAQ: TWOU)
At 2U, we power world-class online education and in-person boot camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help universities fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our university partners are there to help them succeed.Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. **MEMBERS ONLY**SIGN UP NOW***.. has acquired and integrated two companies broadening our portfolio of education offerings into short courses with GetSmarter and boot camps with Trilogy. This role supports our 2U line of business.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package:
Medical, dental, and vision coverage
Life insurance, disability and 401(k)
Unlimited snacks and drinks
Tuition reimbursement program
Generous paid leave policies including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!
To learn more, visit 2U.com. #NoBackRow
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

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