Strategy Director

Profile

As a Strategy Director, you provide strategic leadership and guidance to your team in finding purpose-driven and inspired work through insights. You are the senior-most Insights & Planning (I&P) representative on your team, with the overall quality of strategy work on all projects and accounts on your shoulders—but you’ve got that covered. Planning complex, challenging, high-volume creative projects helps you gain an intimate understanding of the client, their competitors, and key industry trends. And you can easily communicate these findings to multidisciplinary teams, from Creative to Technology.
You live and breathe insights into the client’s business, their competitors, and their customers. And you’re a subject matter expert in analyzing insights, digital campaign strategy, social media strategy, and tactical planning. Most importantly, you live and breathe insights—about a client’s business, their competitors, and their customers.
You will:
Manage overall quality of I&P work on all projects and accounts in all disciplines
Collaborate with the Program Director and the Managing Director to ensure that:
The business unit has a suitable number of planners and analysts with appropriate skills
The accounts understand the role of I&P staff and exploit their skills appropriately
I&P staff are engaged in the right work at the right time
Work with our clients to identify business problems and challenges and develop master creative briefs
Become an expert on the client’s business sector of telecom
Provide guidance and insight into I&P practices disciplines across the agency
Ensure core processes and deliverables are effective in delivering strategic guidance
Manage a Strategist and ensure actionable insights have been drawn from the master creative briefs
Define and document requirements through business analysis, qualitative consumer research, and web analytics
Recommend, plan, coordinate and/or execute pertinent research and analysis activities:
Sector, industry and competitive analyses
Competitive benchmarking studies
Qualitative, consumer research (ie. usability testing, focus groups, field study)
Requirements gathering sessions and stakeholder interviews
Synthesize and communicate the results of research to clients and project teams
Provide insight and perspective on the client’s strategic direction
Collaborate with the team on overall strategy development
Define measurement strategies to support ongoing digital campaign strategy development and site or program optimization.
Demonstrate the value of integrating I&P services and activities into all client engagements.
Provide thought leadership to colleagues and projects in a range of subjects that may include:
Requirements gathering
Consumer research and insight
Site measurement
Marketing and strategic planning
You have:
Post-secondary degree in Business, Marketing, Economics, Computer Science, Human Computer Interface, or related subjects.
5 years of related experience in the following areas:
Digital Campaign Strategy
Account or brand planning
Business analysis
Qualitative research
Quantitative research, web analytics and metric analysis
4 years digital agency/consulting and Internet-related business experiences
3 years experience leading a team in an agency/consulting or Internet-related business
Experience in developing proposals and presentations for clients
Demonstrated ability to communicate complex subject matter verbally and written
Demonstrated experience in the marketing research and sciences areas
Teamwork and collaboration-oriented mindset
Detail and results oriented working style
Flexibility and the ability to multi-task
Strong commitment to learning
Experience in telecom or baking verticals (nice to have)

Company info

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