Senior Marketing Manager

Profile

Senior Marketing Manager, Fiber Expansion PMOFrontier® Communications provides communications services to urban, suburban, and rural communities in 25 states. Frontier offers a variety of services to residential customers over its FiOS® and Vantage™ fiber-optic and copper networks, including video, high-speed internet, advanced voice, and Frontier Secure® digital protection solutions. Frontier Business™ offers communications solutions to small, medium, and enterprise businesses.This position will be responsible for managing the go to market process for newly built fiber areas, including establishing cross-functional teams and timelines for communications, marketing and sales that is well orchestrated with the build schedule. The position will also be responsible for developing geographically tailored strategies for acquiring customers by working with local engagement personnel and the field operations directors to ensure that hyperlocal tactics are consistent with the most effective approach for the market. RESPONSIBILITIES:Create and manage marketing plan for newly built fiber areas. This will include analysis of geographic profiles, targeting, tactic sequencing, resource utilization and budget planning.Prepare pre-launch activities such as the build calendar, events team assignments and lead generation strategies.The position will also be responsible for establishing cross-functional partnerships across Field Operations, Outside Plant Engineering and Sales teams to drive sales through various channels.Support campaign launch throughout deployment of tactics and by enabling sales through traditional channels (CARE & Alt Channel) along with other tactics such as Take the Lead, Local Events, Retail Partnerships and D2D blitzes.Responsible for measurement, tracking, and reporting of goals, KPIs and process improvements to key stakeholders and senior leadership team.He/she will collaborate and work with cross-functional internal and external teams to help establish objectives, advance timelines, escalate issues as required, build consensus, and motivate to deliver best-in-class integrated experiencesWork to come up with unique customer experiences to entice customers to sign on or upgrade.Track major ongoing promos or programs and deliver plans to Area frontline teamsEnsure we retain and migrate customers to new products/services as promos expires without revenue write-down.Work with call centers and social team to formulate best practices strategy to engage and mitigate customer complaints in social channels. Work with all marketing teams to implement campaigns/tacticsAssess and track results with ability to quickly adjust plans and tactics to positively influence customer acquisition/retention behavior and achieve budgeted volume and revenue results.Job RequirementsUnderstanding of segmentation analysis and targetingAbility to think strategically and tactically while delivering results in a high-change, fast-paced work environmentNavigates timelines carefully, proactively and effectively, communicates across project teams to advance milestones.Successful execution with minimal oversight, which requires independent thought, decision-making, critical thinking and application Solid project management skillsAbility to cooperate/partner cross functionallyBudget management, planning, trackingProven presentation, verbal and written communication skillsSuperior knowledge & proficiency in Microsoft Word, Excel and PowerPointVendor and agency management experience a plusTravel may be required to support area expansion engagementTelecom or cable experience preferredEducation:4-year degree or equivalent experienceMinimum of 5 years’ experienceMBA a plus

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