Part-time Digital Advertising Specialist

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Part-time Digital Advertising Specialist
The candidate will manage Google local service ads. Develop, monitor, optimize and manage PPC campaigns for Google and other platforms. Create, place and manage ads across social media platforms. Create and manage other paid digital advertising campaigns including display ads. Develop effective advertising campaigns for the firm’s legal practice areas. Understand and recommend proposed advertising campaign costs on various platforms. Provide data relative to results - cost / value (business generated); demonstrate ROI. Assist with generating new business. High school or equivalent experience is preferred. Experience in handling advertising for a professional services business is required. Must have experience in prior Google campaigns. Must have experience in social media marketing campaigns. Experience in tracking and analyzing data in PPC and social media campaigns is required. Should preferably have 2+ years of advanced Google advertising / campaign development and 2+ years of creating and place advertising content on social media.

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