Senior Manager - Marketing

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Senior Manager - Marketing
The candidate under direction of the Director of Practice Group Marketing, will work closely with practice leadership, the firm's lawyers and other marketing team members to support select practice marketing and business development activities nationwide, with a particular focus on the Litigation and Regulatory practice. Will work with practice group leaders to identify market leading practice areas, priority sectors, and key geographies. Develop compelling content focused on key messages in each of the above areas with particular attention to data driven proof points and client value to ensure enhanced visibility and awareness of the group's capabilities and differentiators. Collaborate with public relations, digital marketing, events, and design to develop proactive marketing campaigns that boost awareness, favorability and engagement. Provide key input and support into the Client Feedback program and work with practice group leadership to incorporate client feedback into practice marketing and service efforts. Lead the onboarding and integration of key laterals and their client base. Work with the Director of Practice Group Marketing to help plan practice meetings and retreats, and advise practice leaders regarding steps needed to achieve group strategic goals. Analyze research provided by Competitive Intelligence and firm research teams on clients, trends, and law firm competitors in order to develop conclusions and recommendations that advance the practice group's strategic goals. Actively participate in increasing the firm's practice group brand and position by collaborating with the communications team to share thought leadership via digital media, strategic PR campaigns, targeted client events, and speaking and publishing opportunities. Thoughtfully lead directories and submissions to ensure appropriate recognition of the practice group's capabilities and successes on behalf of clients. Facilitate and contribute to the development of compelling content for proposal/pitch materials and RFPs/RFIs in conjunction with the Pitch and Proposal Team. Actively participate in lawyer meetings at the practice and sector level. Work with practice group leadership to develop and manage the practice marketing budget to align with practice group priorities; track actual expenditures and measure ROI, Measuring and reporting to leadership on metrics to determine success and areas of improvement for all strategic efforts mentioned above.

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