Marketing Analyst Decisioning Analyst

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Marketing AnalystPosition SummaryThe Decisioning Analyst will be part of the Marketing Strategy team and will play a critical role in helping our customers realize opportunities for improvement through the implementation of predictive analytics and decisioning solutions via the PEGA platform. The analyst will report to the decisioning manager, partnering & planning with peers in key functional areas.  Additionally, the analyst will develop, track, and execute multivariate decisioning rules for the frontline and marketing teams.  ResponsibilitiesResponsible for taking critical touch points identified by data science team and ideate, execute and track treatments against those cohorts/touchpoints.Create marketing campaign functional requirementsImplement holistic marketing solution with a focus on outbound, inbound and real-time actionsBuild and code detailed decisioning and treatment rules for vast array of customer cohortsEvaluate program and cohort performance including impacts to units, net churn, profitability, and additional associated metrics.Create closed loop process to implement program changes as a result of analysisPartner with Go-To-Channel and other functional teams to ensure ongoing awareness, training, next best action and general channel readiness.Requirements3 years of related work experienceStrong understanding of marketing and campaign management from inception through execution and analysisAdept at identifying marketing strategies and offers as well as the underlying data and analyticsAbility to analyze and interpret data as well as synthesize associated recommendations.Proven experience with strategic planning, offer development, and/or project managementPractical inbound and/or outbound experiencePrefer experience with customer relationship management and other retention or upsell related initiatives.Bachelor’s degree in business, marketing, or quantitative related fieldExpert understanding of Microsoft office suiteStrong understanding of PEGA and decisioning technologySelf-Starter, able to work independently and in larger cross-functional groupsStrong verbal and written communications skillsSense of urgency to achieve business resultsAbility to work on and prioritize multiple initiatives, incorporating change management as it occursFamiliarity with Alteryx a plus

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