Location
Dover, DE, United States
Posted on
Dec 08, 2020
Profile
Description
The Senior Copywriter creates engaging content that is disseminated across various channels, most predominantly in Large Group Proposals. This role uses research in product positioning and strategy to write copy that communicates value for the customer. Clear, concise, and consistent content is developed to inform and engage target audiences, telling a compelling story that builds trust in Humana's products and services. Ideal candidate will have an eye for detail and be comfortable working in a collaborative environment, collecting research and using it to draft appropriate, strong narrative.
Responsibilities
Write, edit and ensure consistent content for multiple communication channels including Large Group proposal entries, cover letters, executive summaries and case studies
Produce error-free content that adheres to style and branding guidelines
Conduct thorough research and interviews
Collaborate with product teams, sales, marketing, and subject matter experts (SMEs) across the company to create narrative based on insights, product positioning, and proof points
Interpret strategic direction and adapt points from briefs into persuasive copy concepts
Compellingly communicate a product/service/deliverable story that demonstrates the competitive differential
Work closely with proposal writers/project managers as a team player in aligning and delivering on requests
Simultaneously manage multiple projects with short deadlines
Edit and proofread as needed
Required Qualifications
Demonstrated expertise in copywriting and content development
Strong writing, editing and proofreading skills for clarity, transparency, consistency and persuasiveness
Strong research skills and collaborative spirit
Demonstrated oral communication skills to compliment writing experience
Proficient time-management and organizational skills
Bachelor's degree in Journalism, Communications, or Marketing
Strong business acumen
Excellent Microsoft Office suite skill set including Word, Excel, PowerPoint, Outlook
5 years of writing experience; healthcare industry preferred
Preferred Qualifications
Additional Information
Scheduled Weekly Hours
40
Company info
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