Paid Search Specialist

Profile

**MEMBERS ONLY**SIGN UP NOW***.
As a Paid Search Specialist, you will use analytics to optimize campaign performance for a newly acquired company, Lively, formally known as GreatCall. In addition, to supporting the Lively group you will also assist the Paid Search team with various ad hoc projects, reporting, and testing.
Core Responsibilities:
• Conducting campaign set-up, execution, and optimization
• Participate in weekly status meetings with stakeholders to include reporting
• Create ad copy and extensions designed to increase CTR as well as conversion rate
• Apply new keywords inside of the campaigns as needed
• Support business reviews with stakeholders as required
• Support creation of detailed monthly reporting
• Assisting the team with the deployment of Search Engine Marketing (SEM) best practices across accounts, campaigns, and devices (mobile and tablets) to optimize program performance and improve spend effectiveness
• Analyzing program performance and providing relevant optimization recommendations for the business
• Assisting with various data analysis, including producing reports and helping provide actionable insights through data analysis of program performance
• Assisting with various A/B testing on messaging, landing pages, and on-site targeting capabilities
• Collaborating and coordinating with internal teams and external agency resources to align the Paid Search program
• Focusing on Lively, a 2018 **MEMBERS ONLY**SIGN UP NOW***. acquisition in the fast-changing health space. Lively, formerly GreatCall helps seniors stay safe, connected, and healthy with easy-to-use phones and devices, plus a team of certified Urgent Response Agents.
Basic Qualifications:
• Bachelor’s Degree or higher
• 1 or more years of experience in general business or related experience
• Proven ability to execute projects end-to-end, on time and within budget, under general direction in a highly dynamic, collaborative and matrixed environment
• Strong project management, critical-thinking and problem-solving skills
• Quantitative and qualitative data analyses skills, with experience in Excel
• Strong communication skills (verbal and written)
• High attention to detail, critical-thinking and problem-solving skills
• Experience devising presentations in PowerPoint
• Curious and eagerness to learn to stay current on industry trends and tools, and about new trends and new business opportunities

Company info

Sign Up Now - WashingtondcCrossing.com