Sr Director Marketing

Profile

Description
Xperi invents, develops and delivers technologies that create extraordinary experiences at home and on the go for millions of people around the world. Powering billions of consumer electronics, connected cars and digital content titles, we make entertainment more immersive, driving more intelligent and every interaction seamlessly personalized through our renowned consumer brands: DTS®, HD Radio™, IMAX® Enhanced and TiVo®.
Xperi (NYSE: XPER) is a publicly traded technology company headquartered in San Jose, CA with over 2,000 employees across North America, Europe and Asia. Come join a thriving team where you can play an integral role in shaping the future of entertainment technology.
About the role:
As a Senior Director, global marketing for our DTS powered solutions, you will work cross-functionally, combining creativity with disciplined planning and execution to help drive awareness and demand for our suite of DTS solutions which power experiences for consumers in theatre, home, mobile and connected cars.  Your focus will be to help develop market opportunities and positioning to elevate our profile with partners who embed our technologies.
This B2B and B2B2C role will create a thematic programmatic approach to go to market that makes our technology a must have, clearly understood by analysts, current customers, prospects and influencers. You will work closely with Product Management and sales to ensure that the proposition is clear across all sales enablement materials and customer segments, developing customer journeys and bespoke content that takes our audiences through the sales cycle. You are a skilled marketer, capable of developing and executing on a comprehensive go-to-marketing plan to build awareness, catalyze adoption and drive thought leadership. The candidate must have a proven track record of 360 marketing program planning and development to drive new customers acquisition and continue to delight existing ones.
 Responsibilities
Build and enhance recognition of the DTS brand and solutions
Work closely with chief marketing officer to define, implement, and manage DTS’s marketing strategy for optimal performance and results
Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight DTS’s key differentiators
Build, further develop, and leverage relationships with industry media and analysts to evangelize the DTS brand, mission, and movement in the market.
Work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories around DTS announcements and initiatives that resonate with audiences
Lead Thought Leadership programs, inclusive of working on the themes and deliverables to create ecosystem buzz
Proven track record of 360 marketing program planning and development to drive new customers acquisition and continue to delight existing ones.
Lead customer-centric thinking and craft programs to meet those target markets
Establish goals and create strategy for meeting marketing deliverables and metrics
Work closely with sales and product to enhance and align efforts
Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented
Qualifications
Bachelor’s or Master degree in marketing or related discipline
10 years of marketing experience, preferably in related industry
5 years of experience leading teams globally
Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
Experience in building brand awareness and recognition
Strong in demand generation and partner activation to get our technology embedded in millions of devices
Strong leadership and communication skills
You are entrepreneurial and work well in a rapidly changing environment
You are customer-centric and can identify and meet customer needs
You have experience working cross-functionally to ensure marketing programs are in line with company objectives
You are metrics driven and can set KPIs for initiatives, measure and take corrective action in your campaign journeys
Life @ Xperi:
At Xperi, we value People, Customers, Performance and Innovation. We are dedicated to creating a workplace where all employees have a voice and sense of belonging, feel safe and valued, and are acknowledged for how their unique differences contribute to organizational culture and business outcomes.
Our employees and their families are important to us, and our comprehensive pay, stock and benefits programs reflect that. Xperi supports personal well-being, builds financial security and enables employees to share in our collective success.
Rewards include:
Competitive compensation (salary, equity and bonuses) and comprehensive benefits designed to foster work-life balance, care for your health, protect your finances and help you save and invest for the future.
Generous paid time away from work, including flexible time off, holidays and sick time, health and wellness initiatives, and a charitable match program to help you give back to your community.
Great perks, which vary by location and can be site-specific: employee discounts, transportation reimbursements, subsidized cafes and fitness facilities.
A flexible, hybrid work environment combining the best of in-office collaboration and community-building along with the benefits of working from home.
The estimated base salary range for this full-time position is $147,698 - $195,700 plus bonus, equity, and benefits, and can vary if outside of this location. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, market demands, internal parity, and relevant education or training. Your recruiter can share more about the specific salary range and perks and benefits for your location during the hiring process.
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